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Show Life Insurance Leads In Business Recovery Analyst Finds In Survey CHICAGO The life insurance business baa emerged from the five-year five-year period of depression with the best record of any other division or business in the United States, It is announced by H. A. Davis, Chicago, Independent life Insurance analyst and authority on completion of a survey covering approximately 99 per cent of the life Insurance in force. Mr. Davis, president of the company bearing his name, surveyed sur-veyed every legal reserve company In the country. Every vital department of the business, with the exception of to-t:il to-t:il Insurance In force, shows a gain over 1929 Mr. Davis stated. He at-j at-j irlliutes the gains to a more ag-! ag-! gressive sales policy, supported by , increased advertising expenditures. I Assets, premium income and I liiunber of policy holders registered Inrre.ises while total Insurance In force decreased, the study dls-; dls-; closed. Assi'ls at the beginning of 1935 stood at $23,523,000,000 compared with $18,790,000,000 at the end of t lfi-9: premium income during the filth v".-ir of the depression totaled $3,779 000.000 against 353,632,000.000 m 1929; policy holders number snnifivhat In excess or 65.000.000 ' compared with npproxlmately 64,-I 64,-I -""'j. "i)0 In 1929 and total Insurance ir. force stood at $105,629,000,000 roir.pared with $109,000,000,000 at j the end of 1929. I "The business as a whole" Mr. ; Davis stated, "is In a better position posi-tion today than In the boom period. j v it h more assets behind every tbou- : s:md dollars of insurance than In 1929 " More life Insurance companies tbau ever are now backing up their Bales efforts with newspaper advertising, adver-tising, and 1934 registered a new high in this department, he found. Life Insurance sales during 1931 increased approximately 10 per M I; ; iBIIIWilwtlpIl !T :.j'l.:Vs:-:Veie; i'. .. - rA ' H. A. DAVIS cent over the preceding year. Instated. In-stated. "The remarkable depression per lod showing" said Mr. Dans. "1.-due "1.-due to a combination of fiic-tors. including in-cluding scientific management, wide diversification ot tks in in vesting the monies ol t!i.- pfil'.ny holders and the m.v.;it':i"-d ; i :-l -o confidence in life insiii ik t as a form of protection " Mr. Davis Is rerEiuzcd f.s n leading authority on ;U iiisur;in.- in all Its phases. Inch: line nianapo-ment nianapo-ment and investment He has spf-nt more than 20 years in the business, and. as an independent analyst, he has studied Insurance from the standpoint of the buyer as well as that of the company. |