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Show Millions For Beauty WeU Spent It costs the American women $113,000,000 a year to keep her hair waved, according to the American Cosmeticians Association, Associa-tion, which held a convention in Chicago recently. Figures show that 39,000,000 women beat a path to 78,624 beauty shops where they spend what money they have to spare for what they are told is an enhancement en-hancement of beauty, charm and personal attractiveness. The modern American wife, taking a tip from the predilection predilect-ion of her bald-headed husband for the alluring girls of the beauty shows, puts the beauty shop on her "must" list and keeps a keen and critical eye onher appearance. Personally, we don't blame the women. As long as men demonstrate demon-strate their fondness for the form of grace and the face of beauty it behooves up-to-date girls to guard the beauty lines. There is danger, perhaps, in the belief that is widespread among some women that a trip to the beauty parlor can restore, preserve pre-serve or create beauty. The beauty beau-ty folks can do wonders, we admit, ad-mit, but permanent beauty is likely to be the product of something some-thing more than facials, treatments, treat-ments, oils and permanents. The attractiveness that women desire is not altogether the product pro-duct of externals. The spirit of beauty is just as important. There is more to the inner life than most persons realize and life will become be-come more enjoyable when this is more generally believed and acted upon. Meanwhile, until the human race reaches a little closer to perfection, per-fection, we advise women of all ages not to neglect their looks. In a man-dominated world it is important. Do the best you can to take care of the beauty that you have and make up for what you lack by developing graces and charms that outlast appeals that are frankly physical in their nature. |