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Show Newspaper Advertising Builds Industry A fine testimonial to the Increasing In-creasing value of newt-paper advertising ad-vertising as a producer of business and Industrial development was given in a recent public statement by D. A. Warren, President of Safeway Stores, inc., a chain grocery groc-ery system serving western Amer- Icn, Clutag his own company as a barometer Indicative of the attitude atti-tude of business In general toward to-ward advertising, Mr. ' Warren declared de-clared that he considered the growth! of Safeway Stores amd similar systems but a reflection of the power of newspapers to build and maintains public respect and public patronage. He added: "It 1b through advertising that peoole come to know and to understand tha scope of any business concern's con-cern's public service, and the com-m)odities com-m)odities it offers for public consumption. con-sumption. "It seems cnly natural that those concerns using newspaper advertising, adver-tising, uninterrupted year after year, do retain the highest confidence confi-dence of the public that they serve. Their customers have found out that they can truthfully rely upon the advertised product, service and economy which so often feature the display advertising of the chain stores. "We have repeatedly endeavored to help farmers dispose of sumlus or distressed crops by conducting widespread advertlsisg campaigns on certain products at various seasons sea-sons of the year. These campaign.-) have been eminently successful, suc-cessful, and their beneficial effects to agriculture are both a tribute to newspaper advertising and the advantages of chain-store distribution." distri-bution." Any kind of merchandiser, chain or Independent, will doubtless reflect re-flect Mr. Warren's views. Newspaper News-paper advertising is net only the best way to get business for a good prtduct or service it is also tha beat way to hold it. |