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Show Advertising A Big Business During 1938 business in the United Uni-ted States is tstimated to have spent $1,530,000,000 for advertising, according to L. D. H. Weld, director direc-tor of research for a national advertising ad-vertising agency. Huge as this sum was, it fa.cked -more than. $200,000,000 of reaching tr.e amount expended in 1937. i'ow,' tnere ar people who think chat advertising is an economic waste and that advertisers throw away tr.eir money. In view of the sums ex, ended annually by hard-headed hard-headed business 'men, we '.night s-suixe s-suixe that it brings in a return. Otherwise, the expenditure would ue stepped. |