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Show Synthetic Era Taking Shape Today. MORE SUBSTITUTES Raw Materials Might Have Less Importance After War Ends. Remember not so long ago when the slogan, "Accept no substitutes" was popular? Today, To-day, because of war demands for strategic materials, the very opposite of that is the rule! And the enemy is beginning to realize that what with Paratroopers dropping down on them from the skies in synthetic cloth parachutes, from transport planes made from substitute synthetic material, it would be good for them if they could get a personal substitute on the battle fields all over the world. As the war progresses, Americans are awakening to the fact that they are in the middle of a chemical revolution, the end of which is not in sight, and the social possibilities of which are far from being completely, com-pletely, thoroughly achieved. It used to be that the motorists of this nation were completely dependent de-pendent on the laboring, sweating natives comine out of the jungles of South America and the Southwest Pacific area with their crude rubber extracted from trees. Within a year, according to William M. Jeffers, there will be plenty of synthetic tires for every one who has a car. And those tires will be synthetically made from all native, easy to obtain, either ei-ther chemically or from the earth itself, material in the U. S. , An interesting part of this chemico-industrial revolution is that the rural section of the United States is taking an increasingly in-creasingly important part in it. Chemurgy, the science of finding new industrial uses for farm products, has been very busy during the past years. Now that the war is on, the good it is doing do-ing can be noted in the extensive exten-sive use made of casein obtained from skimmed milk. The plastic plas-tic material obtained offers the best possibilities as a substitute material in various kinds of war material. Parts of many bombers, dropping block busters over Italy and Germany, Ger-many, are made from casein. Further Fur-ther research will find still greater uses for it. As it is now, a contented con-tented cow chomping grass along a |