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Show H Every merchant has a better chance to do HH business with tho people in his neighborhood HH than has a far nwny mail order house. It doesn't Hfl cost him as much to get trade ns it costs the Hfl outsider. He enn draw the people to his store H and show them the actual article they are in- fl terested in, nnd this bents catalogues to a frnz- fl zle. When his customers buy they can take the goods with them or have them delivered in twenty-four hours, instead of waiting from one to two weeks or longer. Tho homo merchant is on the inside track. But the trouble too often is fl that instead of pushing his business through HH advertising, like the fnr away mail order house HH does, he sits idly by and cusses his luck and un- HH fair competition. The public likes an aggressive HH business man. And it likes to do business with HJH that kind. Bo on the offensive, not defensive. |