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Show s nt " I Believe In the Power of m Newspaper Advertising." I I l The press, I have found is n prime factor in commercial activ- fl V ity of every kind. It is Invnluable in broadening n market nnd in flwirc V promoting understanding between the industrial institution and fliJ V the public. The press, in n sense, belongs to tho public nnd enjoyfl ' sctii fc its confidence nnd respect. That is fitting nnd proper, for I know ' of no greater and more unselfish force thnt is working for the in- U .1 tcrcst of tho public. V win 4$, Thu unit of our nntionnl life is the community. On the pros- J't pcrity of the community depends the prosperity of the nntlon. 4t4 Fortunate Is thnt community which has a good live newspaper, &&, & for its editorial and advertising activities are second to no force ' & in building up nnd developing ita territory. . "A Our civilization is based on specialization and specialization Is rr Lnscd on finding a market for the product of the specialist. The 'KWl A newspaper finds this market and develops it, thereby developing m the home community, making it bigger nnd more prosperous and 'J n more satisfying place in which to live. , tdn V . Jj ' Before n newspaper can make itself it power, it lias to absorb , quantities of money nnd the best nnd untiring efforts of its dircc- , (r tors. Its founders had to show their faith in the community be- , J, cause n newspaper, more than uny other commercial institution, , ro identifies itself with its locality nnd lives nnd grows only through Xtr V that identification. It is time thnt we recognized what the found- . ll y ing nnd developing of the press reciuirctl on the part of the news- . ,Ji V paper pioneers nnd those now in charge. Y V The press lias made itself a great economic factor in the com- Jl V mcrcinl activity of this age. It has demonstrated its worth to u Ji j" point where I can say without hesitancy that I believe in the power "' V of newspaper advertising to create, intensify nnd broaden business. nic V u V To gain a full realization of the influence of newspaper adver- t' V tising, one has only to imnginc the effect upon the business of this ' V country of n sudden stoppnge of nil means of public unnotincc- !i J ments. " & J. OGDEN ARMOUR. , nu JL Hlatemenl b) J He t J. Ogdt n Armour . m Written for the i n, I HI Uuils Olob.'-Di moirnt tl V ' V r V V " l, Tin uvtrugu hotel or rtsluuraiit bimrdir Is inuv lined thnt this thing called food conservation' inn Im mlKlitll) tMisll) overdnnt I'ur sale, thrio pool tables, cash rug-Irtor, rug-Irtor, two showuusiH, cliH.trlc fun, chairs, cai.l IiiIiIoh, tnidn matihlinvs uml numirnus ntlur nrtliltni, T 1J Itule. I'rlit Ulnh--Advt I-awn mowtrs grouml bltclits repaired re-paired Knives und scissors trround ItohlnsoiiM lu:nlr Hbop Advt Mi est sluff tabliM In l'rko on whluh tu pla und congenial surroundings I'eaiock Hros Advt. m Thu Sun for good job prlntlnc UtrKest, biwt nnd most popular brands or ilkurs and tolnuios in I'rlto to &elitt rrom ut lNaioik Hros Advt i Compkto legul blank stock ut bait I-ako Clt and I'rovo prlies Tho Hun kixYbbYbbYBbYbbbYJ i ci WI Thn Highest Efflclen ) COAL Oovcrnmont Kqulvnlent, 3101 ' pounds. Unequalled Tor St r-age. r-age. Will Not Slack. licit of Steaming and llritlng Qualities. Indepondenf Coal S Cote Co, Mines At Kenllvvorth, I'lnh Oencral Offices, Walker Hunk IJIdg, Halt Lake City Your Warm Friends I Also )our WAIIMINO frhnds We wnnt tn convince juu thnt we nrn both )our WAHMIMl frlunds because wn sell nu n stove thnt gives )ou the Kreuf t amount of hint It Is posslblt t cxtrnu frum our fuel Vi have n stovn for hid r In )uur house i:wr tint built on the latest fuel saving models, siimi thing thnt )ou wil do will tu look will tn th' wlnltr Hie us for heiitiug r cooking comfort , C. Wccler lumber Co, 1 1 1 1 . 1 1 1 1 1 e 1 1 1 n 1 1 1 1 M t M H Walter Hniil TRANSFER and DRAY. . . Give us your work and It "MM ',', i. receive prompt attention ' Job too large or too small I T ,', ua to handle, Freight Is given our specuil ;; ) I attention I'hone 83vr2 ' ; HtmentHoMHiH' |