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Show THE READER'S DATE BOOK Main Street Reaps Big Profits From Millions of U.S. Tourists If Main Street happens to be on a national highway it will mean big business for the home town during the remainder of July and August. Millions of Americans will take to the highways to see the country. And they will spend millions in the home towns for lodging, gasoline, oil, food, soft drinks, souvenirs, and gadgets. The home town that has a national park or historic shrine nearby, or is located in a beautiful scenic area, will reap the biggest dividend during the weeks that Americans live on wheels. But this opportunity to further home town economy is often neglected by merchants, civic clubs, and the publishers of local newspapers because be-cause they fail to tell the world about their assets. It's not too late for many home towns to do something some-thing about it. The home towner 1 who plans to t&ke A off on a trip across f fj the country is urged " to give careful con- STlZTT sideration to the fjUptf widespread deterioration deteri-oration that has taken place along some of the country's main highways. high-ways. It is wise to study routes before be-fore departure to avoid delays and inconveniences. Over-all postwar highway construction con-struction fcas not been able to keep pace with the ever-increasing volume vol-ume of motor traffic. In addition, one of the heaviest snowfalls in the history of the country covered many northern states last winter and resulted re-sulted in widespread damage to road surfaces. Home towns located on highways in good repair will find traffic through town greatly increased during the next two or three months. Motoring in the United States has come a long way since 1922 when a national magazine declared "anybody "any-body can drive across the country now in fifty days." However, the magazine warned that "anyone undertaking un-dertaking to drive from the Atlantic to the Pacific in thirty days has thrown the scenery of the journey away for the questionable privilege of watching chucks and rucks." Today the motorist thinks nothing of allowing three or four days for a 1,500 mile journey, and maybe seven or eight for a coast to coast trip. But due to the weather during dur-ing the past winter and deterioration deteri-oration during the war years, this schedule should be revised slightly upward this year. Most states have labored to improve their road networks, but the motorist must expect to find many inadequate stretches of highways. For the home towner who has not yet decided where he will spend his vacation this year, here are a few figures on costs and events in the south, east and west. Florida, nationally known as the winter playground of the nation, is making a big bid for summer vacationers vaca-tioners this year. Many cities and towns, in cooperation with hotel and apartment house ' associations and merchants, are offering special vacation package deals for as little as $3.30 a day per person. In many towns apartments are available for as little as $40 a week. Hotels are offering rooms at $5 and $6 a day that rent In winter for $22. Efficiency Effici-ency apartments, renting in the winter season for $110 a week, drop to $25 for the summer months. The average cost for motels will be about $2 a person per-son during the summer months. Motorists in the west will find prices very favorable when compared com-pared with the nation as a whole. One of the big attractions in the west as vacationers start rolling down national highways are rodeos. Here are a few dates and places of rodeos in the next few weeks: Arizona St. Johns, July 23-24; Benson, Sept. 1-3; Williams, Sept. 3. Arkansas Magnolia, Aug. 7-11; Russellville, Sept. 19-22; Hope, Sept. 27-29. California Fortuna, July 28-29; RosevUle, Aug. 9-12; Quincy, Aug. 9-12; Cedar-ville, Cedar-ville, Sept. 7-9. Colorado Woodland Park, July 21-22; Monte Vista, Aug. 1-3; Akron, Aug. 14-15; Longmont, Aug. 16-18; Pueblo, Aug. 21-24. Idaho Nampa, July 17-21; Caldwell, Aug. 7-11; Gooding, Aug. 16-18; Burley, Aug. 23-25; Jerome, Sept. 6-8. Iowa Sidney, Aug. 14-18; Fort Madison, Sept. 15-16. Kansas Topeka, July 13-15; Phillipsburg, Aug. 2-5; Pretty Prairie, Aug. 7-9; Lakin, Aug. 17-19. Missouri Brookfield, Sept. 1-3; St. Joseph, Sept. 20-23. Montana Butte, July 12-14; Shelby, July 26- 29; Billings, Aug. 14-18. Nebraska Franklin, Aug. 7-8; Burwell, Aug. 8-11; Gordon, Sept. 8-9. Nevada Fallon, Aug. 31-Sept. 3. New Mexico Santa Fe, July 12-15; Las Vegas, Aug. J-5; Artesia, Aug. 10-12; Silver City, Sept. 1-3. Oklahoma Hinton, July 23-25; Elgin, Aug. 6-10; Ada, Aug. 14-18. Oregon Nyssa, July 12-14; Prineville, Aug. 10-12; Redmond, Aug. 25-26. South Dakota Custer, July 27-28; Madison, July 27- 28; Deadwood, Aug. 3-4; White River, Aug. 11; Rosebud, Sept. 1. Texas Big Springs, July 18-21; Rusk, Aug. 9-11; Dublin, Aug. 29-Sept. 1. Utah Logan, Aug. 16-18. Washington Cusick, Aug. 4-5; Omak, Aug. 11-12; 11-12; Walla Walla, Sept. 1-3; Ellens-berg, Ellens-berg, Sept. 1-3; Puyallup, Sept. 15-23. 15-23. Wyoming Sheridan, July 19-21; Cheyenne, July 23-28; Riverton, Aug. 23-26; Evanston, Sept. 1-3. For the home towner who plans a trip through the east, here is a list of a few events that might be interesting: Maine Lobsters, Rockland, Aug. 3-5. Parade, display of fishing equipment, equip-ment, midway, and two large broUed lobsters for $1. Play Festival, Camden, Aug. 10-19; 10-19; Aug. 25-Sept. 2. Matinee performances per-formances of Shakespearean plays at Bok Garden Theatre. New Hampshire Seven Arts Festival, Pike, July 8-22. Specialists in literature, history, his-tory, music, painting will conduct daily symposiums. Guides' Show, Mount Sunapee State Park and State Park Beach, Aug. 25-26. Contests include wood chopping and sawing, canoe tilting. Vermont Festivals: Newfane and Brook-line, Brook-line, July 14; Londonderry, July 21; Jamaica, July 28; Windham, Aug. 4; West Dummerston, Aug. 25. Colonial Day, Castleton, Aug. 1. Century-old homes open to visitors, Green Mountain Boys on parade, exhibits, old-time town meeting. Massachusetts Tuna Tournment, Provincetown, July 14-Oct. 14. Impressive list of prizes for this third annual event. Dance Fete, Amherst, July 20. Expert callers, dancers demonstrate their techniques. Hundreds participate. partici-pate. Rhode Island Gay Ninety Party, Newport, Sept. 1-3. Dancing on the green, parade of old-style vehicles. Connecticut Farm, Home Day, Storrs, Aug. 8. Atomic energy exhibits, 4-H dress revue, dance festival. Motorboat Races, Branford, Sept. 9. State championship race for more than a hundred power boats on the Connecticut river. New Jersey Regatta, Red Bank, Aug. 11, 12. Topranking inboard and outboard drivers participate. One of country's coun-try's three big boat events. Miss America, Atlantic City, Sept. 4-8. Virginia Pony ' Round-Up, Chincoteague, July 25-26. Annual auction of ponies caught on islands just off mainland. Carnival. North Carolina Drama, Cherokee, June 23- Sept. 3. Indian drama, "Unto These Hills," performed at the Mountainside Mountain-side Theatre. Folk Festival, Asheville, Aug. 2-4. About 700 ballad singers, folk dancers, musicians take part. Maryland Riding Tournament, Cordova, Aug. 1. Horse show, coronation, dancing. |
