OCR Text |
Show Packaging of Poultry Is New Development Farmers of tomorrow must be poultry merchandisers as well as producers if they are to compete successfully suc-cessfully with the new "broiler factories." fac-tories." Progressive poultry raisers must keep attuned to the times if they are to meet the challenge of new developments in the industry. , Within a short time the consumer will have a wide range of selection for poultry and meat products. This will necessitate better merchandising merchandis-ing on the part of the individual poultryman. One of the principal means of meeting this challenge is for the poultry raiser to start selling chickens chick-ens under brand names in an effort to promote his product for the time when consumers again will be "choosy." To accomplish this, good packaging packag-ing is essential. Modern transparent 'V' - 4 ' j ' S Good packaging, as demon-strated demon-strated by this cellophane-wrapped chicken, is good advertising. packaging ol ready-to-eat poultry will increase sales and profits. Tests conducted with the same grade of poultry, half being sealed in flexible packages, the others without with-out covering, proved that demand for the packaged birds was one to three times as large as for the unwrapped un-wrapped ones. For packaging, cellophane, transparent trans-parent regenerated cellulose film or a rubber hydrochloride film are available. avail-able. They are moisture-proof, air-proof, air-proof, strong, flexible and resistant to liquid and grease. |