Show Cash For Cans Is Successful Growing public interest in the Adolph Coors Company cash-for-cans program resulted in 1972 redemption of more than aluminum containers and a cash payout of to those who collected according to officials of the regional COORS spokesmen said 1972 collections totaling pounds equivalent to containers at an average 24 aluminum cans per pound were up more than percent from 1971 collections of More in was collected for recycling through the program in 1972 than in the previous two years they Combined 1970 and 1971 collections totaled THE PROGRAM which pays a dime a pound for clean aluminum Coors or any other began in response to this especially from civic and youth has been said William president of Adolph Coors fourth largest among all U. S. t brewing WE see he proven voluntary program of this kind is far better in every respect than a mandatory program which might mean restrictive deposits worst of higher prices to the Aluminum can returns are trending up as well as in total Coors Returns for expressed as a percent of all aluminum Adolph Coors Company puts into its marketing totaled up more than one-fourth from the comparable year-ago figure of NEW MEXICO led all Coors marketing states with a return percentage for Next in order were 43 and Since the brewery began its cash-for-cans program three years the public has returned pounds of aluminum about billion cans and has been paid more than million for The metal is forwarded to aluminum companies for GOAL OF the program is to fight litter and solid The cash-for-cans plan operates through a network of Coors distributorships and branches in New Utah and |