Show Power Increases In Outboards power is back this and there are many pleasant surprises for your pocketbook with boating news as says Zack Boating Editor of in his outboard BIG POWER and lots of it makes outboard news for Almost all manufacturers have marched son and Evinrude push the top of their lines to and Johnson offers a limited version of its big machine rated at Not to be Mercury has opened up last year's top-of-the-line hp which now is rated at Chrysler stands firm with last year's but adds two new midrange and hp MAKING EQUAL news with higher horsepower are Not only are they held the same as last year's the big four but in some cases they are actually If that doesn't fall in the man-bites-dog category these I don't know what Here are some Evinrude in Ten more horses for less Merc in 1972 priced at in JOHNSON Sea Horse in 1972 came in at and is reduced to in 1973 with 15 added horses to Chrysler held the line on small motors but took its hp from last year to this The hp dropped in price from to for Eska makes news with a bold bid for a larger hunk of the motor A few years ago the Dubuque-based firm offered only tiny air-cooled one-cylinder Now adding to its of air-cooled motors to 7 p.m. this manufacturer has three water-cooled machines to 14 In addition the company has inaugurated a whole new division and introduced motors under the new name LOOMING OVER the American outboard market is l he specter of Japanese-built at various times sporadic test-marketing probes have laken mostly on the West so far no tie of the mammoth motor companies has launched an There is smoke in the air has just learned that American Honda has a number of machines in dealer's hands for testing and market At this writing there are no plans for a broad-based THE magazine's Boating Editor recently did research on a Yamaha while fishing for permit in The was on the stern of a native dugout canoe which came Eyeing the sleek-looking Yamaha on the stern Zack asked the skipper how he liked was the It would take all the talent on Madison Avenue to top that as a to-the-point sales |