Show spotlighting Spot fighting UTAH L af 1040 1946 tourist trends lle it ported david ff mann has been representing the utah publicity ana industrial development commission at the annual convention ot of the national association of travel officials ih chicago present were 94 vacation travel experts including the nations top newspaper travel page editors various state publicity directors and air rail and bus line representatives utah with its abundance of major tourist attractions actions and s situated on the tourist crossroad crossroads crass roads 0 of f the nation Is naturally co concerned n with tourist trends tor for the potentialities of the tourist trade industry promises more to utah citizens in do dollars clars and cents than the ilie income from all the states other industries combined forty states were represented at the convention the key address of the convention was made by president don thomas whose theme was that tourist dollars are job creating dollars his declaration that factories furnish only 26 25 per cent of normal private employment and that the other 76 75 per cent of the jobs are supplied by transportation distribution and service industries such as the grocery store etore drug store and gas station Is highly significant to utahna proving again the importance fit the state promoting more tourist trade into scenic area seventy per cent of southern Cali fornias prewar pre fsr war employment included those gainfully employed in work directly connected and I 1 dependable on tourist couii st business ness said mr thomas and the U S as a whole is moving in that di direction Action as shown by pro gresslee gress gres lve sive U S census bureau reports highly significant was mr thomas declaration that tourist visitors from other states have increased the california citizens power to buy automobiles auto mobiles cereals beet beef watches and other products of other regions ot of the country by 16 23 per cent thus thu he pointed out the money spent by tourists in southern california not only imp ves business there but accelerated trade in every region of the united states it was shown how that 1 in 1960 there will be 40 million cars on the nations roads and that next year per cent ot of the nations tourists will travel by car and 64 per cent in their own cars forty three per cent of the tourist travel will be to the west coast next year it was declared which indicates tourist money in abundance for utah it was shown that the railroads are now handling mor corb military traffic than during the war and that the big military homecoming movement by railroads will be over by late june 1946 the heaviest movement on rail lines will be during march 1946 utah agriculture rolling utah has many and varied reasons to be grateful this november of 1945 from a long range point of view a deep gratitude can be felt tor for the emerging market mindedness of those engaged in agriculture within the state the evolution in this field has progressed at unprecedented speed almost overnight a consciousness has spread pread that it Is tolly folly to tie be satisfied with a bare sustenance because we ape grandfather and year after year plant the same crops that he planted for the same amount of labor and effort one can live handsomely or bire larely exist the occupations occupation of agriculture can prove prove a profitable business when brains are mixed with soil and sweat literal miracles are taking place iu in the production and m marketing ar in the branches ot of continued on la last page spotlighting utah continued from page one poultry and turkeys in potatoes and celery and in the seed industry one need only travel from logan to st george to see the vast strides in the turkey and poultry industry which provides a major cash crop in nearly every county of the state actual profit exists in upgrading to meet U S standards in learning the fine points of packing and refrigeration and la in an intelligent study of marketing procedures real leadership Is rapidly developing ve in varied fields of 0 utah agriculture this new awareness Is bound to have a noticeable effect on our efforts to maintain a high standard of living throughout the state in this postwar era our town tomm hats oft off to the payson jaycees Jayce esl I 1 their recent book our T town Is a model for every city in the state par far too much tourist advertising ver loses its value in a maze of generalities here gen are cut to a minimum the book gives all the specific information in which travelers are interested and ellmina teb the excess baggage it sets out to serve a carefully thought out purpose and we are happy to note that it reaches its objective it also establishes the fact that a book can be both very attractive and useful at the same time winter homes in utah the state press during draing abe past week or so has noted the boom in applications to the forest service tor for sites on which to build summer homes this was particularly emphasized at navajo lake where 26 25 applicants hauw have oversubscribed the lots on the zone originally planned by the forest service for a summer home colony from logan canyon and bear lake to kanab and eastward through the utah offers almost unlimited in du cements to summer colonists some fine homes already have been built and more are bound to follow as soon as material and manpower are again available while contemplating the great of colonies of summer homes why not give a serious thought to boosting the idea of winter homes in wAshl washington agton C county anty we are prone to place ao all I 1 our emphasis on our comparatively short summer season and ignore the tact fact that vast sums of money tor for recreation rocie atlon are also spent in the winter seventy years ago washington county was an important winter rendezvous for two I 1 groups of people utah could well become a winter mecca during at least six months ol of every year these are tho the devotees of winter sports and those who require or enjoy an escape e to a warm dry healthful climate a AA bundy lio honored ora bundy chairman ot of the utah department of publicity and industrial development Is receiving the congratulations of 0 his friends on his recent reelection to the office of president of the national reclamation abood association at the annual convention held in denver mr air bundy heads an representing 17 wes western tern states his reelection reelect lon to this office it a signal honor to utah tourist hotel for cedar brea breaks an tourist hotel to b be e built on the highest rim of 0 the canyon la is planned tor for cedar breaks by the national parks service an eight mile road has hag been surveyed around the breaks break and national parks superintendent H B smith and iron county comm commissioners are working on the problem of obtaining a right of way over private lands owned in the region west As national playground Ilay ground the bro promotion motion of tourist travel to the west on an interstate basis was decided upon at the western governors conference at cheyenne declares declarers governor herbert B maw on his return to utah A national advertising camp campaign alga to promote the west as a playground and recreation area tor for the nation will be promoted in the future by a representative senta tive committee to be nam edby western governors he said bald it will be a long range program and will not be put into effect until roads and housing conditions can be improved to the point where a huge tourist migration to western playground and acen le ic areas can be accommodated joes valley reservoir seen been advancement toward the building of the joe joes s valley dam Is now seen in emery county by action of certain grou groups ps the joes valley dam it if and when built will be the largest construction st job of its kind in southeastern utah sponsored Spon sores of the project point out the tourist attraction possibilities bili ties of the lake created by such a dam and declare the shoreline would be grester greater tha than n that of state senator mitchell Ml me kellch lich of moab chairman of the colorado river committee in reference to the construction of the joes valey dam declares that the only thing needed to increase the productivity of emery county land and to bring increased productive prosperity to the region Is the development of sufficient water such as could be had bad through the creation of the joes valley reservoir flaming cliffs publicized the october issue of the national geographic magazine features a story on mo monument ment ment valley which Is worth thousands of dollars in publicity to utah already harr harry y goulding from whose front yard in the san juan country can be seen the flaming cliffs of monument valley has received hundreds of letters from interested folks in all parts of the nation asking for more information about the area |