Show newspapers have aided to establish reliable advertising newspapers have done much to establish reliable advertising in their columns almost 40 yeats ago the new york times published its index expurgations listing the types of advertising it banned from its columns this list included false ads offers of something for nothing elager abed claims or repulsive notices matrimonial offers objectionable medical ads notices notice of fortune tellers and quacks a nd and any other advertising that may cause loss to the reader or injury in health or morals or loss of confidence in reputable advertising an busi ness or which is regarded by the new york times as unworthy the paper offered a standing reward of to anyone causing the an arrest est and conviction of a person or firm obtaining money under false pretenses through advertising published in the columns of the times although the publishers turned down many thousands of dollars worth of advertising ver they established such a reputation for reliability that the times became one of the most profitable advertising mediums in the world other papers throughout the country adopted similar codes andade and i the effect upon neighboring papers was marked even where such codes were not published |