Show DOLLAR MAKERS tip on doors they can make or break you by GEORGE T EAGER HE boiled down experience THE tence of many grocers has proven that a door swinging into the store attracts more customers than a door that swings out A double acting door that swings either way Is still better narrow doors less than three feet wide and doors hard to open have been known to actually send customers to some other store customers should be able to see into a grocery store from rom the pavement strangers who might become new customers like to look into a store before they enter the store entrance should be on the same level as the sidewalk experts in store arrangement say that every step up to 14 get into a grocery M store is one step down toward failure in many cases the elimination of steps and the placing of the grocery store floor on the same level as th the 0 pavement has increased L sales a as much as 15 percent when the store floor is three or four inches up or down from the pavement level a sloping entrance is better than a step customers prefer to take steps down into a store as against stepping up to enter but a floor on the exact level of the pavement is still best because customers can e enter n ter without extra thinking light always attracts customers and the brilliantly lighted store is usually the busy store |