Show dealer gives data on radio industry one odthe of the biggest merchandising and advertising campaigns la in the history of radio Is being launched by philco radio television corporation po ration in coper cooperation atlon with that comp companas anys celebration of 10 straight years year of leadership in the radio industry flu stry according to an announcement from mr ken dalton local philco dealer inuring Duil ng this decade declared mr dalton developments by philco engineers and philco pioneering in production methods have contributed tri buted more than any other factors perhaps in iii making radio almost universal in the american home more ilore than radios have been bought by the public ip representing presenting more than a third of nil the radios now in use throughout the united states even more significant is the fact that the die ellerage average cost of a good radio today with nii all the ithe improve ciless is less than ithan one third the average lacks of fen ten years embodied in it price of a radio ten years ago tills this Is probably the greti greatest test testimonial to the achievements of and ana lie radio industry and one which we are sometimes prone to forget mr air dalton stat stated ed that phileo had introduced three new and revolutionary radio advances in conjunction with its tenth anniversary P advances that could benefit all radio listeners I 1 ones one of these Is the unique super aerial system in all new philco radios lie he said the unique super aerial system not only eliminates nil all mit outside side aerial and ground wires hilt net improves the perform anrce odthe radio by greatly I 1 ingman ng ma li made static an and q 1 powe 7 er rUne line t noises television developments are use used d lor for the first time to improve radio iby use of a newly invented television elev islon tube as a part of the super t aerial oeryal system nor does the radio listener have to fear that television will obsolete his radio lie continued due to ile new IN phileo luent inventions ions all new philco radios lire are built to receive television sound gound by wireless I 1 all that I 1 will lie needed when television fl 1 imily arrives in the community is a sala small 11 television picture receiver reco iver then it will be possible to obtain a full television program from the combination of radio and picture receiver mit without holit a single wire connection tion of tiny guy kind between them nee and adding still further developments to the uncanny w wireless ireless remote control which startled the public and radio andu industry stry alike a year behr ago philco now makes possible the operation or of radio graph by wireless remote control with edth tilts this little remote control box weighing but two ll pounds and w without any wires or connections of any kind to the set itself the listener can shaft from radio to phonograph start the record changer reject records record switch back from phon io to radio rafal and even turn the iet off IS scemer Sc V eMr mr Dal dalfons daltons tons advertisement in ili this paper |