Show f iiii U S S aby T trade nn changes playtime U 11 e m e T technique echanique ech I 1 I 1 1 I 1 world lin in Min miniature iture to greet youngsters this christmas by JOSEPH wilamine Wi LaBINE whenn Wh ettI wasa kid father speaking when he was a ikid santa claus I 1 brought tin train sand crock iery dolls tinker toys and wooden I 1 wagons that soma some how fell apart the day after christmas so when father walks through a 1938 toy st store orellis his i eyes may well pop out I 1 at the m baby doll that can be fed fea bathed powdered dressed i and rocked to sleep or them the streamlined automobile with exhaust pipe electric lights an and d ahorn to make youthful pedestrians get off the road he may frown over real pianos and motion picture project projectors ors but tax these seemingly extravagant i toys ire are really much more se sensible than the tiddle winks set aunt Aun tEmma emma gave him tor for christmas many years ago old world imitates Vs Us the Th etoy toy industrial revolution has made the united states a world headquarters for christmas shoppers who migrate annually from every european nation just to see new I 1 in n them the am american doyin toying austry where alcant few years ago out our own toys came from I 1 abroad japanese and german I 1 manufacturers now copy our products often they attempt to sell cheap imitations in the united states the revolution spontaneous I 1 a dozen bears years ago struggling amer american I 1 can toy makers protested when psychologists and educators told them that jacks in the box may be amusing but certainly not very instructive i armed with faney fancy fig ures about child behavior need for toys that would deve develop lope young minds these self appointed UPI uplift ift societies forced their wares on toy manufacturers for several years american youth wis was showered with C christmas brist mas gifts it was i SU supposed P to like but sorely puzzled the psychologists were slow to find a remedy why not ask children themselves what kind of toys they wa wanted abed so and discovered th that atAm american e boys i and girls like nothing better than imitating mother and dad why 1938 christ amps toys stress miniatures out authentic heri reproduction colons s of trains automobiles baby buggies bassin ettes and airplanes at Chi cagos merchandise mart where eherd the i toy minded visitor can get a compre comprehensive picture of this new trend its quite possible that se see a preview of your 1940 automobile rea ready for delivery to a 10 year old driver long before the real thing rolls off an assembly linel I 1 age Is important factor briefly toy manufacturers have realized that children need new toys and games to 0 develop new nev abilities n 1 I 1 z TC n I 1 I 1 I 1 1011 11 1 11 7 7 7 Z 7 1 11 ll 1 I 1 P I 1 I 1 t I 1 I 1 1 o C 4 1 j P 0 4 4 i v I 1 1 l e P i 4 I 1 N 01 7 I 1 T AM I 1 I 1 R IV I 1 f j 1 I e ra IN I 1 11 st 0 o IV V N j 71 I 1 6 z aa A r t 17 lle 1 I 1 ao 50 ik U I 1 I 1 I 1 Z 1 4 ip as ii J ik r W A I 1 a z J t 19 k vl ze I 1 7 11 1 1 1 1 11 11 1 4 1 1 1 1 I 1 na i I 41 1 I 1 64 1 1 1 ao 00 I 1 T 11 t 1 dv I 1 1 l an I 1 al 1 C 1 I 1 1 1 aw I 1 IT 1 1 1 I 1 i i 7 evv I 1 1 fa j I 1 11 W 1 j 1 t V I 1 t 1 j 01 r 1 I 11 W q i I 1 f 11 i I 1 1 e ml a 1 1 w I 1 1 C IR I 1 0 1 i I 1 4 I 1 t 1 1 I 1 1 I 1 I 1 roh 1 m 1 I 1 1 1 I 1 I 1 I 1 k I 1 I 1 I 1 I 1 11 1 ip 3 I 1 I 1 I 1 1 I 1 I 1 f 1 f 1 I 1 1 I 1 I 1 1 in 1 I 1 I 1 1140 fi afi A I 1 I 1 1 I 1 I 1 1 1 I 1 y I 1 11 1 1 A 11 S NI 11 1 I 1 0 1 1 ll 11 1 i F I 1 r I 1 p I 1 r 71 I 1 1 1 ir ww I 1 1 t 11 11 1 I 1 F 11 Z 11 I 1 11 1 1 I 11 1 AM I 5 A I 1 11 1 n I 1 I 1 I 1 11 at w 1 I iia 11 11 I 1 1 r I 1 vr 6 I 1 if r I 1 I 1 1 1 r I 1 i 11 1 1 I 1 ii 11 I 1 I 7 5 v I 1 7 ISO I 1 11 I 1 I 1 11 I 1 3 1 I r i 6 1 ili I 1 4 1 X g I I 1 I 1 I 1 11 1 1 1 S z 11 K er I 1 ill 1 11 11 1 1 I 1 I 1 I 1 I 1 I 1 1 jirim pirim 1 5 ek 0 1 1 11 I 1 ai I 1 1 11 I 1 I 1 1 I 1 I 1 1 I 1 I 1 ail I 1 11 1 I I 1 y I 1 1 I I 1 I 1 JV I 1 1 V 1 1 I 1 1 ar 1 I 1 N 1 k 1 1 k i 1 11 11 c I 1 I 1 V N I 1 1 I 1 I 1 t V 11 11 1 I 1 ak 11 1 I 1 I 1 I 1 1 I 1 1 I 1 t 7 1 7 WHITTLED DOWN TO youngsters like to imitate Mo lather ilter and dad soloy so toy manufacturers responded above the rw young man about town nth his hii streamlined car antu r I 1 nf ling exhaust pipes and a classy paint job below s A chrisom as morning nor ning mother gives her dolly a thorough fh scrubbing in ali the doll as merchandise alart chicago as they grow older just as they I 1 n need e d new clothes tofit their in creasing sta stature i tuii decided to give children sensible toys playthings buetto built to stand I 1 abusi abuse t to a develop v strong bodies and agile minds having made leaie peace with the educators and psychologists enlisted designers chemists professional sion al inventors and engineers to help reet meet the new new demand demind when buying toys this christmas bi be wise to follow the six objectives jec tives prescribed by experts who say a child should have at least one type ot of toy from each classification I 1 physical exercisers 2 sense developers color texture shape and sound 3 building toys for self elf tion and consciousness of ability to do things thing 4 make believe toys devices for imitative play 5 handwork materials leading to arts and crafts I 1 fr 6 games that develop skill and encourage play with other children but blit your selection should also be guided by the table of values established by bi the sami same experts the correct toys to ys for your youngster y oung ster should meet these requirements I 1 durability 2 stimulation of self activity 3 correct toy tor for the given age 4 principles of aesthetics 5 sanitation ani tation and hygiene zippered teddy bearl bear the latter factor is stressed by modern modem toy makers for the very young child only vegetable dyes are arc used sharp corners have been eliminated and dangling appendages too easily detached and swallowed are taboo there is emph emphasis isis on forms and materials that can be kept scrupulously cleano even teddy bears are now made with a zip skin that can be removed and laundered while many wood toys can also be washed I 1 while adhering to these scientific I 1 principles toy makers have not tor for gotten that their young customers are are primarily interested in being entertained for example its irs much better for a child to develop rn muscle ale and ordination coordination co through a foot propelled vehicle like a toy automobile orl or tricycle than by calisthenics similarly in the most pleasant way possible toys reveal talents and aptitudes often over overcoming i orning deficiencies this is particularly particularly true of the ense developers elementary handcraft hand cratt materials musical music I 1 and rhythmic toys toy s and all materials tor for simple graphic arts like crayons water colors color sand and printing fiting sets tested under fire I 1 every toy that finds its way to the christmas tree this year might well bear th elabel ellabel child tested ind and approved after the inventor and child psychologists have perfected them the playthings find their way to nursery and sand pile for thorough trial before being manufactured anu in quantity lots first the experimenters want to discover w whether hether their joy toy can stand up under hard wear second it must hold int interest irest long aft after erthe the novelty stage has passed which was one serious a fault with the toys yesterdays yesterday s children dren received each christmas by ayears NY new years ears day they had usually been bein consigned to the closet by additional experimentation they discover what agai age grobi group most enjoys the toy and it is manufactured accordingly many urge arge is tores stores are segregating their toy dis plays lly by ages this year a boon to the uninitiated uncle or aunt who know whether a three thre e year old girl should have a dress up doll or just il a plin plain rag biby baby As tor for the toy makers happy happi about the whole thing says james ii fri managing director of the toy manufacturers of the united states by increasing the pur ulness of playthings their imaginative agi native appeal and educational value hive have been greatly enhanced and consequently thi the market for fo toy has steadily broadened 0 lestara newspaper union I 1 I 1 I 1 A I 1 I 1 |