Show U M 1 I t jim va f Y radio chief talks to college editors PP rad by the ati stale dep department t t of f agriculture radio on the farm Is yielding more dollars and cents return on the investment developing a more prosperous american agriculture and bringing about a better contented understand ing class of formers than any other single scientific contribution of the lie age som sam pickard chief of united states stales department of ture told the convention of agricultural college editors recently nt at rust past lansing abich after visiting the principal radio stations lations il and approximately mo BOO tariff arb rs on a farm radio survey tour through lii ough 20 agricultural states state mr stated that both college fill and commercial broadcasters are making art an intelligent effort to anticipate tile the finners fun furt ners problems lemi with interests Inte interesting resti na helpful programs and are winning large and faithful addlen nud lence e e of f the alm ilm most moat enterprising class of f n r e m practical application concrete examples of liow flow practical application of information gained through radio Is helping the farmers bank b I 1 an ce were cited in districts GO nille fra fr A 1 n h he discor ere ded I 1 f formers firmer who lind had changed clinn ged their to more lines sug gesta by authoritative radio talks ille enrin fainn fall he raid mild lias has two chlof cri criticisms t of radio the one omi most lost orlen voiced Is 14 the curse of not getting enough steep sleep most of them admit they sit up with their sets late into the night many others say that while they like to be neighborly they tire ira of tile the entire community dropping I 1 in n every winter evening and then for go home A plea for tile the college to dramatize informational programs injecting into them greater interest and more humor was made competition Is keen 1 I know of 0 no field into which edu nal agencies have entered that offers keener competition than that of the day tins has passed when the mediocre speaker can hold a radio audience the lecture of long difficult hoiris da and sentences must give ghe way to the more friendly natural dialogue presented by effective radio voices until educational institutions value the of radio instruction highly enough to adequately finance a competent staff trained in tile the technique of broadcasting they cannot expect successfully to utilize this new invention probably the greatest boon to education since the printing press was wit invented vented th tha united states de p of agricultures Agri cultures res new polley policy of providing a staff of feature writers to weave timely information into dialogue material to be broadcast by trained an j fincers was commended to tile the cot col lege ipen editors |