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Show Being Different Brings Success ' f';V Vk ' V' Ml 7T JUtar I Upper right: C. M. Fuller, President of the RIoMUId Oil Company of Calif or. nla. Lower rlghti A typical rvloe station. Ufti New office btilldlng of corporation In Loo Anooloa. ITS a long atop from being Janitor of a small town post office to the presidency of a 1186,000,000 corporation, corpora-tion, bnt a M. roller did It because he la an Individualist - - Inspired by a lector la his youth to be different, he baa carried out the tboaght oven In the building ot service serv-ice stations for the company of which he la bow president, th filch flld OU Oonniany ot California.' When bnt twelve years old, he was taken by his father to bear a lecture entitled "Acre ot Diamonds," gives by Iter. Russell Convey at Bakera. Bold, California. The thought behind the talk was that If a von was Individual Indi-vidual ; was nnwtlllng to follow la the footstep of the throng, h would see that real opportunity lay at hie foot If he could bot find that aadeavor fa Hf for which be were beet salted. Th boy was so Impressed that during dur-ing the school years that followed. Instead In-stead of playing daring sommor vacations vaca-tions aa did other children, ho worked at as many trades and professions as possible. At the age of twenty-one, following this procedure of learning something of baking, banking, farming, meat packing, real aetata selling and newspaper news-paper wort at Bakersfleld, all th time holding the position of Janitor of the local post office at $100 per year. Fuller Ful-ler found himself In the ojl game. . Twenty years have Intervened, and at forty-one he heads one of America's major petroleum corporations, tho youngest pian from a purely age standpoint to have ever risen to' the , , presidency of an oil company of such -else. And as to his standing In the InduHtry, he hat Just been re-elected , aa a director of the American Petro- . leuin Inttltnte. . , t ' All through these years his craving and bobby was to build beautiful buildings that would be different The : Richfield organisation gave htm this opportunity la Its service stations. . In Los Angeles, the company has Just completed Its own office building. In-stead In-stead of the usual type of steel and . - . brick structure, It haa been encased In black and gold tile, making it the outstanding structure of the Pacific Coast On top Is an aerial beacon that '. . can be seen for miles. The idea of using such a combination cam from -Fuller, th individualist. "Be different Offer a better service serv-ice to the public. Make them remem-' . ber you but not with loud words or actions. Know aa much aa possible, about the other man's bnslness so that yon can talk to htm intelligently.', These are some of his axioms. |