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Show riiEiiFFiNE;ciiis,ii:v' ; SENDS MESSAGE OF HEER . - ; fJumui '" " U r.w -- --- r-r,---- ggg . "Buy what you need, intelligent buying will maintain America's prosperity," is th mettag aa a window poster that The PoraSlao Companies, Inc., have sent to thousands thou-sands of retailers throughout the Western State. 1 ha' dealers or urge! to display the posters in " prominent places-so aa to broadcast trua facts regarding th nation's .prosperity. In a message to the retailers a quotation is made from the recent , letter to stockholders written by Mr. R.' S. Shalnwald, president of "The Paraffine' Compaales, Inc , who Said: ' "We think it wU, at this time, to advlsa cu that li edr o?in isn there is nothtur in th present allustion that weald wana-.t anything any-thing bnt a feeling ot optimism. Wa look forward to the year 13S0 with t.bsoluto coiflilence in the results." ' ' He aUtea farther That with th Hoover plan ot adiUonol eoastruo-tlon eoastruo-tlon nbrfc wall cader way end with our basic lnduatries &oylcg on-pr0-.ede:i'.ed prosperity, that there Is every need for U ot ua to boy thp sair.o thinga that we would nor tri'.ly bay ar.d enjoy Uts to th ot Tiere 1 every indication . that salaries will remain at their present high levels and that there will b plenty of work tor voryM during 1M0.- -' "A -vast amount of publicity has been given to the fact that stock market prices hav been deflated," said Mr. Shalnwald, "but very UtUe has been aald about th fact that ' while stock market price have . been going down, tho actual book value of the leading stocks has beep . golag up. That is th all-Important thing, because ultimately th rear- ' ket value ot all sU&s must be based on their earnings and actual net worth,". ' "Maay years ago Napoleon one .-aald, .-aald, 'Circumstances: I mak eir- , euDstancos,' and today evrr on of a can paraphrase him by oaying, 'Prosperity; I mak prosperity.' It w all buy tho things that w seed arif Immediately do soma Of th thing that wa were planning ta do some day, auch aa remodel our homes or build sew ones, America's prosperity will receive a tremendous tremen-dous stimulus. If s cp to every oa of us to do our bit, even though w think our particular expenditures trivial, because thousands ot trivial purchases amount to mlllloua of dollars, and mfilloaa or not triC3."f |