Show WHAT KEEPS A SMALL TOWN SMALL Irdi editors tors note nete an times reader in salt lake city apparently parent ly thinking the following article in the summit county bee has borne bome local application marked awl and mailed it to us I 1 ac according to reports current in the daily newspapers city merchants m erch aro expecting the largest large 8 t holl C aidy aj y s sales a 1 e s in many years A goodly p perce e ace n niece t e t e tf ct those sales will be mado to the residents ot of small towns like this one for or instance thanks to newspaper and radio advertising ver ier much or the radio advertising Is simply the ballyhoo to get you interested in the newspaper advertising ver you listen you read rad the adget tl ti sementa and deide decide you are going to take advantage 0 of those stupendous amazing and outstanding bargains so you hop bop into the old bus lily buy some gas and oil and perambulate over the hump to the city most moat 0 of tho the bargains arent worth buying so you buy something ng better something you can use and pay a pretty stiff price city bargains dont you find axe are generally shopworn shop worn leftovers left overs and uns unseasonable eason you also get a meal or two take in a show perhaps get a ticket tor for over parking or running thru a light and when you get home and sum it up youve lost a days wagen spent a lot of money you afford to spend collected a headache and a traffic ticket and that purchase you really find cost in the neighborhood of 1998 plus sales tax and perhaps later you drop into the home town stores to find the identical article you pui pue chased and the price tag says yes happened happen cd to me well it all your fault A lot of small town merchants think advertising a sheer waste of money and a lot ot of poppy t ock the city re chahl knows 0 ifs is a durn sight better and proves it by building a city talking about over head the country merchant chasn t any in pro portion to sales when compared to a large city store and the only reason the city merchant makes a go of it Is volume which Is the result ot of printers ink even so he spends tar far morze more for or advertising la in comparison to sales than does his country competitor all ot of which helps to explain why the small town Is growing smaller and busine heads for the city alink it over |