Show breakfast club appeals to mil millions 1 I 1 orts of air fai fans faits ts audiences and events make Pr program of ever increasing ir interest by W 3 DRYDEN nc released leased by western newspaper union radio kadio stations and networks throughout the country revised their programs cancelled autric outright h t or drastically revised all commercial broadcasts when word was received of the death of president roosevelt typical of programs undergoing complete revision was the breakfast clubs broadcast on which don mcneill master of ceremony paid tribute to the president ent one of the qualities about mr roosevelt that I 1 always admired said mcneill was his sense of humor in the tremendous job in in which he gave his life he needed a sense of humor for balance in fact if he could speak to us now he might say something like this never mind the flowery language about me when my time had come the lord knew I 1 w was as not an indispensable man so get back in there and finish off the job in a hurry and make a peace so binding so secure that this may never happen again get back to the days when you can quit worrying about your loved ones and when you can laugh and smile your face looks so much better that way radios favorite daytime variety show the breakfast club owes its popularity to its ardent fans in every city hamlet and nearly every farm in america it has been adopted and considered as a part of rural america by making an appeal to those in rural districts as well as in metropolitan areas it proved that a morning ho hour variety show could achieve immense popularity scripts have been entirely dispensed with and the cast depends on native wit rather than on gag writers like the program following president Roosevel ts death each program is created by circumstances circum stan I 1 and the audience itself there is no monotony for the program is life itself the life as played by Y its many fans they create the program play the parts give the questions and answers audiences contributions there are other reasons for th this is radio program clicking don mcneill the genial mc of the program which is carried over blue network stations of the american broadcasting company would say that the audiences contributions are what makes for the remarkable success of the program many fans find other reasons some of them applied for charter membership in the club in one week each program from monday through saturday at 8 am will find fans watching the program hundreds are turned away daily from the chicago studios where the broadcast originates tickets are now required two weeks in advance these people come from all the states in the union they come to see don mcneill who has served as master of ceremonies on more network broadcasts than any other man woman or child in radio he has spent more than hours before the microphone and still gains in popularity they come to see nancy martin the singing schoolman school mam mara or songster marion mann they come to see sam cowling the heckler or ed ballatine the orchestra d director or ray grants vagabonds they come to see fran Alli sons characterizations of genial gossipy gauche aunt fanny which are so realistic that frans mother back in iowa is in a perpetual dither for fear that kinfolk kinsfolk might be offended they come to make the program their program memory and inspiration time on the broadcast has reached the heartstrings heart strings of the breakfast clubs |