Show NEWS THIS WEEK by LEMUEL F PARTON consolidated features service N EW YORK incentive corn com 11 sensation pensa tion frequently cited as the sparkplug spark plug of business in the lat resistance to governmental in is cash incentive narrowed Is spark plug plue down to an for executive intra mural a engagement in n george W hills argument with ertain certain stockholders of the amerian can tobacco company of which he is is president he fights a resolution to reduce the profit percentage bonuses of the five top officials of the company and says 1 I cannot with self respect continue in the company if a decision is made which I 1 must regard as a repudiation of proved successful policies in the depression year of 1930 mr hill fanned up sales to a figure which yielded him for his years gears work in 1938 his was the top lop salary of american executives in addition to his bonus he did nicely in the years between and reminds his stockholders that during the 14 years of his presidency the company paid in dividends and increased its surplus he thinks management like that needs incentive if it comes to a strike it wont be a strike mr hill never likes to sit down if he can help it his staff discovered that when he was pioneering radio advertising 0 with his personally supervised orchestra in which he ran rehearsals and whipped up a terrific pace he has put a fast ta tap p dance tempo into his promotional work and has fielded more hot advertising slogans than probably any man in the business several ot of the most famous and durable are his bis he is a rather small good looking man with a vivid personality highly energized the daniel boone of new sales ideas mr hill was graduated from williams college joined the american tobacco company in 1904 and became president in december 1925 1923 succeeding his father the late percival S hill 0 ti THIS HIS courier heard an argument the other day between a radio technician and an amateur sociologist the radio man said this new modulated or stati cless radio just now starting r D u new radio idea would mean has possibilities free air for for a freeall free Fre eAlr air the people that it would provide space for all comers to say their say that no government or wave band monopoly could block it and that it marked a tremendous gain for free speech the sociologist said th the e ia innovation novation came at a time when the air was loaded with international snarls and whines worse than static for good or ill it is maj edwin F armstrong columbia professor who brings in the change more alore than 20 years ago back in the days of the cats whisker and crystal sets he has been crowding the future with new radio devices wars are apparently propitious for his inventive spirit in the world war we catch german signals he caught them with a rig which brought baroug lit along the super heterodyne and other fixings which led him into a 20 year legal battle with lee de forest fore st ile he was a hayloft radio experimenter benter and has been a professor of engineering at columbia since 1934 this writer drives by his great steel tower on the cliffs at alpine N J on which he staked to bring through frequency modulation we never understood it but hung with red lights at night to warn aviators it had a look of the shape of things to come MADELEINE ADELEINE CARROLL the moving picture actress is back from europe expressing deep concern over the fact that french soldiers behind the lines earn only 33 cents a month at hollywood miss carroll organized a knitting brigade for distressed french civilians and soldiers and took with her to france eight suitcases of sweaters socks and the like which she and girls of the university of california at los angeles had fashioned she became somewhat of a francophile when she majored in french at the university of birmingham england where her father was a professor she taught french at a girls seminary but took her first pay check of 20 and went to london to try for the stage there was a stretch of tutoring and some other trying expedients before she joined a road company at 15 a week to t 0 her fathers chagrin but later gratification fi later she became a pe pet i of the british moving picture p public b in 1934 her first hollywood picture was 1 I was a spy |