Show early newspaper Newt paper ads in special supplement in the seventeenth century editors considered ads be beneath neath their dignity they thought t that hat advertisements ti ought to be published apart from news and so in june 1666 we find th the e first advertisement supplement announced writes a correspondent in london answers magazine the paper concerned was the london gazette and here is the editors dignified pronouncement this is to notify once for all that we will not charge the gazette with advertisements unless they be matter of state but that a paper of advertisements will be forthwith printed apart and recommended to the by another hand the first advertisement to appear in england was that of a book called the divine right of church government it appeared in an issue of a weekly newspaper which bore the following clumsy title perfect occurrences of every daie lour nall in parliament and other moderate intelligence mo 13 from fryday march the to fryday april the 2 1647 11 what a mouth mouthful full advertising announcements have been discovered on the walls at pompeii the pleasure city that was swallowed up by lava from a volcano one ol of these announces the opening of some baths on which occasion visitors are promised a slaughter of wild animals to be viewed in comfort under an awning in ancient rome advertising was carried out by means of criers who announced forthcoming sales and lost property they also advertised with posters these were called libelli and the information they contained included news of absconding sc debtors |