Show B BEAUTY E A U T Y TALKS by MARJORIE DUNCAN MAKEUP MAKE UP WEARS WELL 1 HAD a complete series of lessons esons WE in the home facial and since no treatment whether hether at tome or in a salon Is complete without the finishing touches we will start today a series of lessons in makeup first let us dispel several wrong conceptions the better to understand the why and wherefore of makeup make up and its proper application flap happily the groundless superstition that makeup Is a wicked art Is fast fading away partly because natural makeup make up Is the vogue we are striving for that rosy healthy quil quality lity of color that Is natural not the hold artificial tootoo obviously gouged rouged look theres another reason why the old fashioned notion that lint makeup make up Is bad Is losing favor both men and women pro pre fer it they have seen it make a magical and delightful change in wan depressed listless looking faces perhaps the reason makeup make up was once considered wrong Is the fact that in the past too many women ar applied it too badly wrong colors were used dead white powder for instance faces looked clownish vivid rou rouge and only one or two shades now there are as many rouge shades as there are skin kin tones theres still an other reason for the reputation make makeup tip once won and that Is too many young girls and women rely on powder and rouge to cover up blemishes instead of giving the body and the skin the necessary care to keep the me blemishes away and to preserve a smooth clear fine find and healthy skin in other words makeup make up in itself cannot give you a beautiful complexion completion if you a flav flawless less skin to iriart start with put makeup make up can make doubly beautiful the skin that Is systematically cared for properly cleansed toned find and nourished every single day of our lives and this is one detail I 1 want particularly ticul arly to emphasize makeup make up will wear better on OD a clean and healthy skin that Is why beauty authorities tell you repeatedly cleanse your you r ski skin n before retiring cleanse again in the morning remove all makeup make up before applying a fresh dusting of powder or dab of rouge ronge if every woman stopped to give herself a quick facial before applying makeup make up it gouli not be necessary to renew powder and rouge so many times times makeup make up wears nears better find and looks better on a clean cared for skin 4 FINISHING CREAM DRY done RY skin needs a finishing cream one that has a little oil in it t to 0 keep the skin lubricated and ward off any drying effect of powder rouge or even exposure to the elements put lint that does not mean a very greasy cream en encouraging coura ing shine and an unwholesome oily appearance ln in applying your finishing cream kemem her that a little Is enough use it sparingly and blend it carefully over face and neck with the same movements you used for applying the cleansing and nourishing creams upward and outward Kemen ibor now with a cleansing tissue blot to remove any excess ce be especially careful to remove excess from arri around tInd the eyes and nose if your skin Is oily there Is no need to burden it with a cream there are delightful finishing lotions on the market they give a velvety quality to the skin soft transparent fresh looking and these lotions ally keep powder and rouge doubly clingy warding off shine women corn com plaiting pla ining of shining nose please note seasonal changes come in for their share of consideration when dounda tion preparations are up for discussion sion for in the summer there Is less complaint in general about dry ness in the winter on the other hand even the normal skin tends ends to ho be somewhat dry that tant Is why the lotions are more popular during the summer and the creams during the winter yet even luring during the winter months or should I 1 say especially during the winter months the lotions are more popular for evening wear also if a n more lasting makeup make lunke up Is desired if you should be making a train trip visiting a friend or preparing for a busy round of social engagements the lotion Is preferable master alaster the art of applying it skillfully moisten a pad of absorbent cotton in cold water now pour a little of the lotion on the cotton shake the bottle thoroughly it if directions say so work quickly aj pat lint face and neck and before the lotion has a chance to dry smooth and blend blen d very evenly with the fingers it if you let the lotion dry in patches before smoothing and blending well you wont have that nice finish ive talked about the young fresh fine and firm perfectly normal skin needs no foundation cream or lotion skin tonic ionic can serve that purpose with standards of personal loveliness going higher and higher our moil mod ern woman must took look as perfectly groomed on an ordinary day as her ber forbears did on the very special ocen alons and on the special occasions occasion s our modern woman surpasses even he her own ideals of beauty 0 bell ert |