Show ROADSIDE MARKETING cy by T I 1 delohery GOLD UNDER YOUR GATE T HERE la Is an old story about a man wandering the world over in search ot of tile the pot of sold gold at the end or of a rainbow who upon returning homo home tired wenry weary and discouraged found the gold under tits his doorstep this fable applies in fart fact to thou sands of farmers farm farin women and children who have taken fi fa shuts shots at unseen markets mirk ets awny away over tile the hills and upon falling to get profitable prices discovered een better markets markels nt fit their door or within easy distance good roads the automobile au ie parrel parcel post express city markets mid and the desire of the con consumer tinier for fresn quality food ra od have not lot only shortened the roule 0 ule to market tor for thousands atias of tolls of pro products duts or of the farm home and garden but have brought millions illions tu of extra dollars dol lira to thousands 0 n farms approximately a million farm farin people sell worth of produce of the farm linnie home gf irden forests and wild rural districts direct to ir tile con sumer in some cases this burket pro ldes adea the entire farm income in n oth ers it greatly supplements the moncy brought in by tile major fa inning activity even een though in no wily way related there seems to be no DO end to what consumers will buy from farmers and by the same token there farms on which sovi ething to sell can not be raised roadside marketing Is the largest of 0 the alie direct selling outlets lands io 1 bated on main traveled to do not have to hunt up tip customers hundreds arid and thousands puss pass dilly daily nit hut it is up to the farmer to them stop it Is being done ly by thousands of farm folks in all parts of the country in michigan on a IG 10 mile bention of highway abway bj more thid than half the lie au 30 firmi on the road sold direct to lit the colsum er these producers ne according cording to a comparison of returns when produce Is sold direct and marketed through regular channels got M CA cents of the consumers dollar the farmers who sold on the terminal outlets received but cents the difference despite a higher labor charge for roadside markets came in tile the elimination of transport transportation and other charges for getting food from the farm to consumer figures show tile the cost of distributing food at the end of 1932 was 47 per cent higher than before the war while tile farm price of food was vas VA ft per cent lower than the same period of roadside marketing hive have been made in miny many states for the information of farm folks who want wan to market all or part of their produce in tills this way in ohio for or instance 1700 odd markets were located on 2800 2600 miles of state road the average business of each stand was slightly over 1700 ran ranging ing from several hundred dollars to many thousand depending upon products handled and length of the selling season in addition to roadside markets another profitable local outlet Is the town retailers the consumer demand for home grown products Is gool so surveys have indicated and this Is not patriotism entirely city people realf nealise realise e that the nearer the source of supply the fresher the food mrs R L simerson living several miles outside of the village tillage of alln wood north carolina supplies retail stores in ID six cities with fruit vegetables chickens eggs milk and buttermilk to the tune of 2500 a year all of this food Is produced in her garden and home without any extra help when a waterloo iowa grocer asked W S brown to bring in more of the kind of eggs lie he had been delivering liver log he said they had made a decided hit with his customers and that he could use many dinny more than brown was supplying so brown called together 30 of his neighbors who were working with the extension specialist in poultry and they formed an association cia tion each farmer graded and packed his own eggs in cartons which bore the tha association name on the bottom of each bur box a number was stamped as a means of identification in event of complaints none were made because of the good handling bandling and frequent deliveries of the eg eggs gs which brought a premium of 5 cents a dozen to the farmers J P nelson of stillwater minn Is a dairyman who likes to way play golf dairying Is a job which allows little or no time for play but nelson thanks to a change in marketing not only plays golf when lie he wants to but increased his milk income by 25 per cent whipping cream sold hold to local retailers Is the answer elmer L rhodes of abilene Ab tlene kun kan finds selling to ret retailers allers permits a better distribution of labor in the production of crops ile he sells oer ills his roadside market and in growing other things for sale later in tile the year early crops too loo small for roadside marketing and ready before customers start coming to the roadside market rind find good prices in town stores pay alpay hint tw twice ice as much for early asparagus as he can command when the hie roadside stand Is open and production Is general sweet corn and tomatoes too are sold to stores in large amounts so ns as to give rhodes liodes time to cultivate other crops which need at it nt that time loiter latter when the roadside season la Is open the same mime retailers tiny huy potatoes and horse radish put UP P in half pint bottles a I 1 HU as wr ostern no spither |