Show TIME ALWAYS TEUS TELLS tito the advertising man ot of a chain store corporation that has a live store in wakefield has haa just ed that lie he has quit all direct mail and movie slide advertising in the several cities and towns where the firm operates and will use newspaper advertising exclusively in the future the experiment was made over a period of several months invariably this la Is the outcome of 0 all experiments in retail trade ad ier the newspaper sits patiently and waits knowing that it will be vindicated every time the only trouble with some merchants Is the fact act that they are not always satisfied to get stung once they listen to the next high wes sure salesman who comes along and are among the first to sign up and write checks some of them would pass out at the thought ot of spending I 1 ng as much on newspaper advertising yet LESS money would often buy several full or double pages and reach thousands instead ot of hundreds and do it in the home where the newspaper is 13 welcome slid and is read at a time when the reader is in a receptive mood other modes ot of advertising have their uses but it if the average town merchant would rut put the same and money into gating his message into the home via the local newspaper he would often h ave less 1 call to lo grumble about poor business and what he has spent for advertising newspaper advertising money Is not spent it is in INVESTED wakefield mass daily item |