Show Truth In Commercials Americans will wili find hope in inthe inthe inthe the recent statement of the new FTC chairman Miles W. W Kirkpatrick that he intends to coordinate his organizations organization's activities closely with those of the Federal Communications Commission to reduce the number number number num num- ber of untruthful commercials on television IN A recent Senate hearing on his confirmation Senator John Pastore RI D-RI asked Kirkpatrick if he would do something to control or eliminate eliminate eliminate elim elim- outlandish assertions on television commercials The Nixon-appointee Nixon said he intended intend intend- ed to For many years grandiose claims have been made on television television television tele tele- vision commercials in behalf of products which often do not do what's claimed Some are even harmful While adults should usually be able to discern discern discern dis dis- dis- dis cern untruth it is not always easy minors are more frequently frequent frequent- ly fooled THE TIlE FTC with FCC cooperation cooperation cooperation coop coop- should require strict honesty and a full accounting accounting account account- ing in television advertising in behalf of the American pub pub- lic In the past this has not een done |