Show Advertising Believe it or not but there are merchants who still do not believe in advertising For reasons of their own they choose to think that when they pay for or space they are making making making mak mak- ing a generous donation to the livelihood of the editor and his cohorts They seem to think the home town should have a newspaper as a matter of charity TilE THE NEWSPAPER does not seek advertising on a charily charity char ity ily basis We have advertising space for sale sale sale-a a commodity as valuable as any commodity being sold on the American market today provided the theman theman theman man who purchases it has a ause ause ause use for it Advertising Ad Mr Merchant is not a fairy stor story or a magic wand to wave over incompetent tent business management and transform it into a whooping success |