Show Sporting Goods Firms Merge Formation of Utah's largest chain of sporting sports goods wear stores will be finalized this week with the creation of Village Sports Den Corpor Corpor- according to Eugene L. L Jones president of the new new- organization FIVE BRANCHES of the firm two in Salt Lake City and one each in Bountiful Provo and Murray will operate operate operate oper oper- ate under the Village Sports Den name as a result of the merger of Athletic Equipment Equipment Equipment Equip Equip- ment Supply Inc of Bountiful Bountiful ful and Provo Sporting Goods Corporation of Provo Jones said Serving as principals in the new firm with Jones a Provo resident are Douglas N. N Pearce of Salt Sall Lake City vice president H. H Grant Randle of Bountiful vice president Richard C. C Jones of Bountiful vice president and Richard RichardG G G. Thomas of Murray secre secre- tary treasurer UNDER THE new organization tion all marketing purchasing ing and promotional functions will be consolidated for greater great great- er efficiency and management management management manage manage- ment control officers of the company stated Our consolidated buying operation operation operation op op- particularly will enable enable enable en en- able us to offer highly competitive competitive competitive com com- prices in an area serving some 70 percent of the states state's population they added ATHLETIC Equipment Supply Supply Supply Sup Sup- ply Inc concentrates on the sale of athletic goods to schools churches and organized organized organized organ organ- groups With the Village Sports Den consolidation each outlet will be able to fully serve the sports and clothing needs of active people Jones emphasized |