OCR Text |
Show Free Advertising Seminar , .. ,, . sponsored by in conjunction with The ParEc City Chamber of Commerce TcareiM, fmeum 15 THOU M M1 T ii MIRO TO!! if Vnoir Mdwrtsimi" Two sessions, morning and afternoon Session No. 1 Getting Into The Making the campaign idea meaningful and "N Consumer's Mind memorable f : iA V I Do's and don'ts for results-oriented 1 Introduction to market segmentation advertising , . q ,ar I ''W'v; - Who are your customers and who are your S ructureof an ad.askfortheorder ; competitors Writing fcr each med.um Effective positioning LUNCH BREAK ! Tf: , I. What you say is more important than how . . : If . , : , ',' - t t it's said Session 2 Marketing Approach to ! CZ Participants will explore positionings for Media Planning I ,mmm, T ; - 1 companies $ ' "--' Creative strategy Background review: target aucTence, , " .; ' Objectives marketing vs. advertising geographies, seasonality, competitive f , 1 vs. communication analysis, creative requirements, budget i V A '" ; ' Target audience demographics, Setting specific media objectives: ST...:-' X; f psychographics and goals . guidelines, & benchmarks f '"" Major promise show me the benefit Media strategies: advantages and ' II I '""' ' J Support making the promise limitations of each medium, ratings, GRPs, I v J ; '' If f) 1 ' believable CPPCPM, reachfrequency 1 f J : L.it. What do all those numbers mean? ! '7 " - I 'X 'Participants will develop a creative . Flighting strategy: When you're in, be in big J ,; ,i If ' ; 1 ; ',. ) strategy fc- Participants will outline a total media plan I I A ; f i for their company v I V ' ' J lK fc- PARTICIPANTS: Come prepared with background data on your product or I ( 14 w i , company dealing with target audience, sales, competition, and perceived image. I i,- ---i- I This Is a fast-paced, hands-on seminar designed to help you plan effective Robert Taber ii fc advertising. It is not designed to sell any particular medium. Ass't Professor of Advertising 1 You must call to reserve your seat. We will be sending information to you in University of Oregon School of I advance of the seminar to enable you to get the most out of it. We must have former m ! i reservations by November 8 at 5:00 p.m., but information packets are limited so vice presidentAccount Supervisor I call now! N.W. Ayers, New York ad agency ; I 1JL,:::L:,LI j LmmT.:L.jim,LL.-JJ, ; . jiJiiiiL-iJNi.-.JUb ,iJ:d!ia.!-aSg-i ! ALL PARK CITY AND SURROUHDirJG AREA 1 BUSINESS OWNERS, OPERATORS, WAGERS AfJD ECEY PERSONNEL ARE INUITED To reserve your seats or for more information please call Kris Passey at the Park Record, 649-9014 or Susan r.Minnon at the Chamber, 649-6100 |