Show H 4 11 iH H I I Ii i The Boys I I Column 1 I I 1 1 I I I t. t 11 SOURCE OF m W WONDER DER DERA A SOURCE of ot w wonder to her ber now now her her feet teet than movement She can Have more stand alone one I And at her will did suddenly complete That first brave step directed by her own Desire Desiro to make It and unguided by byAn byAn byAn An older hand band Unsteady to be sure In the tIle beginning fledglings do not fly flyThe flyThe The be width of wide sky graceful and secure Her Ber small feet teet will be taking her ber around aro The Tire house the yard these next untroubled untroubled untroubled un un- un- un troubled years Where theres there's so much of Joy to be found So much of laughter and so little tears And later on on when childhood days are done May she walk always under brilliant sun BILLY B. B COOPER rOLl POLITICAL POISON OUR PRESENT steeply progressive federal Income tax rates run up to 91 per cent A new slant on Just who re really lly pays this tax was given by economist Henry Haz Hazlitt itt In Newsweek He makes the biting criticism im that hat The w workers of this country are being cruelly deceived de deceived deceived de- de when they are let to think that j I the rich are paying most of the taxes because of rates Of ot otI I the that the personal- personal I Income tax yields only about 1000 comes from the rates above 50 per cent Only or one I tenth comes from the rates above 30 I per cent In fact 1 If there were no tax progression at all and the Income tax I never rose higher than the twenty per percent percent percent cent rate that now applies only to the tax net-Income-tax brackets below 2000 the total maximum revenue loss would amount to less than Mr Hazlitt points out that a Increase In the personal Income tax I exemption n would mean four million people peo peo- I Ipie pie would no longer have ha to pay an In Income income income in- in come tax It would relieve that I many voters of any concern about governmental governmental governmental gov gov- extravagance and foster in them the Illusion that the other fellow fellow fel fel- fel- fel low Is paying the bill It would mean meana a loss In annual revenue and it wouldn't make financial sense sense sense- but it would be politically smart Al Although Although Although Al- Al though no office holder would dare suggest such a thing the place to cut federal Income taxes is in in the higher brackets Mr Hazlitt believes that If the Income tax were cut to a maximum of 50 per cent It would within a few years yield more revenue from net et in incomes incomes incomes in- in comes above not less Mr Hazlitt clearly describes the greatest great great- est danger of tax rates In these words The worst harm is that they discourage the most productive people from producing and earning what they would otherwise produce and earn They deprive the nation of this production production production pro pro- and of the new enterprises that would otherwise be launched O 0 O O 0 OTHE THE E SIS EMPHASIS IS ON St SALES SALESMANSHIP L 1 AT INTERVALS leaders in the field fieldor of or retail trade hold conventions and meetings In which they discuss matters of common interest and exchange Ideas Its It's highly significant that at recent gatherings of this nature the strongest kind of or emphasis has been placed on the need for better salesmanship This In Includes includes includes in- in advertising ad displays and other promotion It further includes Improvement Improvement Improvement Improve Improve- ment in the general caliber of oC salespeople sales sales- people the people the men and women who represent represent I sent the store to the prospective consumer consumer con con- conI I sumer and whose abilities and attitudes and knowledge may mean the difference between a good record and a bad one In any retail enterprise What we have here is more proof of how intensely competitive all retail business has become become and and how the consumer and his desires dominates pre pre- sent-day sent thinking In retail retaH circles There pre pre-I was a period during and after the war when it was possible to sell practically anything even If shoddy and priced over I and when real salesmanship wasn't wasn needed That era has gone with the wind wind and and the successful retailers of the the Continued on Page Four I I The Boys Boy's Column I Continued from Pa Page e One present are those who offer otter their wares most attractively and who who give the best value and service for the money 1 I Wise retailers know that this Is good for for the run long-run welfare of or their Indus Indus- try And its benefits to the consumer are too obvious to need describing I O O O THAT UNSEEN INGREDIENT i iI 1 I WRITING IN Coronet magazine Ruth Sheldon Knowles offered the striking idea that there Is an unseen unseen and unsung unsung un un- sung ingredient In the gasoline we use j I liberty 1 I II I I She Sho said The U. U S. S has produced I II almost two-thirds two of the worlds world's oil ail to toI I I date not because it has has' more oil than the rest of the world but because Its explorers have been free to drill onehundred one onehundred one hundred times more wells looking looking- for it American oil resources are not controlled ed by government as are those of ot every other country ou try The development of a aj i I country's resources resources can be measured by by bythe the degree of or freedom its citizens have to complete and put their ideas In into o I use use 0 I She then pointed out that in a a. recent year 29 per cent of all passenger car breakdowns on the road occurred beI because because be be- I cause they ran out of gasoline due to I driver forgetfulness In Soviet Russia I I she added virtually no one ever runs i out of gas for the simple reason that there is no gasoline available forthe for forthe forthe I I the common people I What Wha Is true of gasoline is tr true e of al all the thousand and one other oil products 1 I I used In our homes and factories and on lour our farms They are offered to us in I almost incredible abundance at prices prices prices' I practically all can easily afford And In InI each liberty Is the unseen vital in in- in I o o o FACING THE TilE FACTS ACTS IN A highly competitive business economy such as ours ours all enterprise mus must t be prepared to face changes in demands and markets markets changes changes which in some cases are of a drastic nature i As an example almost ten years ago it became clear that the coal industry would lose lase a substantial part of two of Its large markets due to of the railroads and the switch of many I homeowners to other fuels sighted Far-sighted coal men began working on ways and means to create new markets and expand ex exi expand ex- ex i others This in turn necessitated in many scientific advances and changes operating and processing procedures I Such progress is expensive expensive and and 1 I it is a tribute to coal leaders' leaders faith In the range long-range future of the Industry that no expense was spared Hundreds of millions have been spent In late years on new mines and new plants and equipment equip equip- ment Most of It has been taken from earnings One result Is that the man-day man I productivity of coals coal's paid highly miners I showed very substantial increases And the coal that is sold today is tailored toI to tofit tofit fit the varying needs of many different I types of users I The coal Industry has been beset with many problems Including high costs and 0 I dangerously low profits It Is using all all all' its ingenuity to meet changed competitive tive and economic conditions I O O O II I DOC ANKLAM USED TO SAY WITH THE advances in plastic surgery sur ear I gery it se seems ms they can do almost anything anything anything any any- thing with the human nose except keep keepIt It out of ot other peoples people's business I EZ TI TIKE K n says it Isn't running after I women that's bad bad its Its It's catching them that does the harm I ONE OF a womans woman's greatest assets asset Is Isa Isa I a mans man's imagination i I ACCORDING TO Philomena Wattle Wattle Ithe i ithe I Ithe the congregation was so small last Sunday Sunday Sunday Sun- Sun SunI I day that she blushed when the Reverend j II got up and said Dearly Beloved THE BONDS of matrimony arent aren't I i I worth much unless interest Is kept up I CHILDREN LIKE canoes are more easily controlled If paddled from th the rear |