Show IG ideas from other editors From the South Pasadena Review Review Review Re Re- view South Pasadena California In the comparatively recent past the local newspaper was was about the only place where merchants merchants could advertise their heir wares Since then other important me media ia have come into existence notably existence notably the radio and television But despite the inroads these have made on retailers retailers retailers' retailers re- re re re- advertising budgets the newspaper is still the dominant factor in the field by a wide margin The local newspaper offers the surest means of reaching the masses of the people whether people whether with witha a news story or an editorial opinion or an advertising message And that's why merchants place it first when dividing up their advertising appropriations Incidentally one wonders If there are still people who regard advertising as a waste which adds unnecessarily to the cost of goods Actually advertising acts as a possible factor In holding prices down by creating the widest possible pos- pos I Isible sible demand for merchandise thus making mass production and mass distribution possible From the Iron Ore and Reflector i East Lansing Michigan Various polls of public opinion and studies made by the American Legion the American Bar Association out out- I standing newspapers and u universities v ties show the shocking ignorance 0 of the basin basic principles which have made America For example one poll shows shows' that only one one in four foul knows what the Bill of Rights' Rights is another poll reveals only three in ir ten know the difference between enterprise and state socialism another another an an- another other that 65 per cent of wage w ge earners believe that more is paid by corpor corporation tIon to stockholders than to workers In addition millions believe that 5 per cent of the people own owns 95 per cent of of the wealth Its It's plain that so long as these beliefs are current and these prevail the American system is in danger From the tho Arvada Enterprise Arvada Colorado Apparently the battle for Republican leadership between President Eisenhower and Senator Joe McCarthy has begun If U the winner Ninner of this battle is to become become become be be- come the Republican party's presidential presidential presidential candidate In 1956 I 1 hope that Eisenhower is the winner As a Democrat 1 I believe McCarthy McCarthy Mc Mc- Carthy would be an easy candidate to beat but as an American citizen citi zen Id I'd hate to think that anybody s 's sas 1 as Irresponsible as the Sena Senator I has proven himself to be might become the head of this great nation of ours I I |