Show Press ress Sponsors I Safety Campaign With a from the Capitol Inthe in inthe inthe the form of ot a commendatory Statement to the Press from Governor Herbert B. B Maw newspapers of Utah are launching ng this week the second highway safety campaign sponsored by the Utah State Press Association Congratulations Congratulation to the newspapers for tor fora tora a good job already accomplished and a challenge to further efforts were Included in included In- In eluded in the governors governor's message when he be said The Tho information that you are prepared prepared pre pre- pared to launch again through your yourn n newspaper columns an educational campaign campaign cam cam- aimed at further reducing the toll taU of fatalities and und property damage on our highways is Indeed welcome news to meIn meIn meIn me In helping to reduce the fatalities on our highways through your safety campaign in 1947 1917 a reduction that was accomplished in the face tace of ot a heavy increase In highway traffic you traffic-you you made a tremendous contribution to the citizens of ot Utah for tor which I am deeply grateful And you fulfilled admirably your pledge made at the conference I called In September September Sep Sep- of ot 1946 1948 to assist in publicizing the need seed for tor greater safety on our high ways Current traffic records indicate that the gain we made in 1947 1047 has not noli been maintained thus thua far in 1948 so 80 your renewed efforts are doubly Important at at this time not only to try for tor further reductions but to hold the reductions we have already made i I understand the campaign now to be launched under the sponsorship of or the 1 I Utah State Press Association will continue continue continue con con- through the balance of 1948 I I commend each Individual newspaper for tor forthe forthe the efforts to this cause and I II I recommend full tun support of It to every citizen of ot the state I I Signed HERBERT B B. B MAW Governor I With the opening timed to coincide with the beginning of f the official tate state i automobile inspection period which began began began be- be gan March material for the campaign campaign campaign cam cam- distributed through the Utah State Press Association is in the hands of every newspaper published in the tho state i It consists of ot Safety articles prepared prepared I Iby by national safety experts graphic Il 11 of the right and wrong way to proceed in highway traffic edl- edl material and suggestions for local copy and sponsored advertisements all to appear each month for tor the next 10 I months i Each of ot the advertisements through I the use of Mother Goose characters and Jingles depicts one of ot the chief causes of highway accidents and the proper remedy The campaign is a variation of or the one in 1947 19 by Associations of all an but 3 2 of the 48 states In urging newspapers newspapers newspapers news news- papers to adopt the campaign this year Major General Philip B B. B Fleming Chairman Chairman Chairman Chair Chair- man of ot the Presidents' Presidents Highway Safety Conference said This newspaper campaign campaign campaign cam cam- contributed materially to the re reduction reduction re- re of ot the highway fatality rate from 90 persons per hundred million vehicle miles of at travel In 1949 1946 to an all- all time low of 85 persons per hundred million vehicle-miles vehicle during 1947 The 1947 campaign was published weekly for 13 weeks week through April May and June The 1948 campaign wilt will Be on ona a monthly baste battla for tor the next 0 iO months montha J I In addition to the Governor the campaign cam cam- aign has haa been en endorsed ors d by the Utah Safety Council the State Road Commission Commission Commission Com Com- mission and anti other state tate officials |