| Show Synthetic Er ErTa Era Ta Taking ng Sh Shape p today SUBSTITUTES INCREASE Raw Materials Materials' M Might Have Less Importance After War Ends Remember not so long ago when the slogan Accept no substitutes was popular Today To To- Today day because of war demands for strategic materials the very opposite of that is the rule And the enemy is beginning to realize that what with Paratroopers dropping down on them from the skies in synthetic cloth parachutes from transport planes made from substitute synthetic material it would be good for them if they could get a personal substitute on the battle fields all aU over the world As the war progresses Americans are awakening to the fact that they are in the middle of a chemical revolution the end of which is not in sight and the social possibilities of which are far from being completely com corn thoroughly achieved It used to be that the motorists of this nation were completely dependent dependent dependent de de- de- de pendent on the laboring sweating natives coming out of the jungles of South America and the Southwest Pacific area with their crude rubber extracted from trees Within a year according to William M. M there will be plenty of synthetic tires for every one who has a car And those tires will b be synthetically made from all native easy to obtain either either elthey ei el- ei- ei ther they chemically or from t the earth itself material in the U. U S. S An interesting part of ef this industrial Industrial revolution is that the rural section of the United States is taking an increasingly In in- In Increasingly important part in it the science of finding new industrial uses for farm products has been very busy during the past years Now that the war is on on the good it is doing doing do do- ing can be noted in the extensive extensive exten eden sive use made of casein obtained from skimmed milk The plastic plastic plas plas- tic Uc material obtained offers the best possibilities as a substitute material in to various kinds of war material Parts of many bombers dropping block busters over Italy and Gerr Ger many are are made from casein Further Further Further Fur Fur- ther research will find still greater uses for it As it is now now a contented contented contented con con- tented cow chomping grass along a Mississippi levee in Louisiana is partially the cause for disc discontentment discontentment discontent discontent- ment in Axis nations N a J Soybeans from which many plastic plastic plastic plas plas- tic articles useful both for the war effort and helpful in the homes is another farm product that is being further developed obtained from sugar cane waste has proven proven- its worth for electrical goods washing washing washing wash wash- ing machines and automobile parts Possibly the toothbrush you used today today to to- today day had a handle made from sugar cane Often you hear the statement that possibly because of the nations nation's all- all out war and on the Axis most of its natural resources such as oil oil coal iron ore will be used up But from the great strides taken by industries making substitute substitute substitute tute synthetics and plastics it isn't fetched far-fetched to suggest that maybe there will be no heed beed for the present natural resources es in years to come At least not as necessary as toda tod today 1 t Miss and Mrs America have i t found that many many synthetic products products products prod- prod are clothing them just as aswell aswell aswell well as when they could buy aUthe aUthe aU all the silk they wanted from Japan Scientists state that it Is quite possible that every bit of clothing clothing cloth cloth- ing you will be wearing in the not too far distance will be synthetically synthetically synthetically syn syn- made Maybe four or five of the pieces of clothing you own today are synthetically made and yet you never realized realized realized real real- It Household furnishings from glass fireplaces to dishes from dressers to stoves are now being made from synthetic materials The old gag about the errant husband hiding alV aU i the dishes before facing his wife holds no more For many plastic dishes dont don't hurt when they land landon I Ion on the target be because ause of their light weight On top of that they wont won't break and are also too colorful to throw around Any angry wife will think twice before she begins to tolay tolay lay down a barrage with such am am- Many of the war plants constructed construct construct- ed and in the process of construction construction ti tion n today h have ve no windows All artificial lighting and condition air ing takes care of what nature used to consider her job Glass bricks that let the health rays of the sun through but prevent vision now take the place of windows Those who arent aren't up on their knowledge of what is going on inthe in hi hithe inthe the world of substitutes still say something to the effect that People who live in glass houses shouldn't throw stones But there are glasshouses glasshouses glass class houses today with more in the offing offing off off- ing that wouldn't b be in the least affected by anyone who might want to throw some stones at them Even some good solid glass bricks wouldn't cause them any damage Statements from scientists busy working In laboratories far into the night In all the free United Nations have hinted that what has been Iteen seen so far in plastics is nothing compared to what is to come One spokesman spokesman spokesman spokes spokes- man stated that by October 1943 synthetic production willbe will willbe willbe be sufficient to provide the nations nation's nations nation's nations nation's na na- na- na tion's military needs As you look about and see the hundreds hundreds hundreds hun hun- thousands of articles of everyday everyday ev eVe commonplace variety you automatically begin to ask yourself I after fully realizing the significance of the substitution era you are in in whether that article or this article article- probably having some strategic or scarce material material could could not be substituted substituted substituted sub sub- by a plastic More than likely likely likely like like- ly in the months to come you wont won't be surprised when that article appears appears appears ap ap- ap- ap pears in its plastic dress Scientists have tagged the millions of years in ancient mans man's past as belonging to certain periods as he slowly developed from the brute stage Then there were the various' various ages of stone wood and iron The astounding use of steel brought about by quicker more efficient production production pro pro- production methods gave that period of development in the U. U S. S the title The Steel Age You wouldn't be surprised would you if after this war wax is over and won the present da days s. s and nd then would be appropriately titled the Plastic Period or the Synthetic Era |
