Show More Moe Power and Economy in 1952 Buick f wj 46 i. i p I Buick's popular four door Riviera sedan in the Super Series incomparable in the priced medium field is presented here in its new 1952 styling Important new exterior styling changes and exquisite new interior appointments lend a new note of elegance and beauty to the Super New for 1952 are the and rocker panel moldings rear fender ornaments and high luster stainless steel wheel covers offered as an option A new high arc rear deck lid raises the silhouette of the rear section and provides seven per cent more room in the luggage compartment The Riviera sedan is mounted on a 2 inch wheelbase wheelbase four four inches longer than other models in the Super Series which Series which gives additional addi addi- roominess and comfort It is powered by the high performance F Fireball engine which develops de horsepower with New and bigger front wheel brakes for greater safety are features on all 1952 1 Pr- Pr FLINT MICH Buick today introduced its 1952 line of cars and turned the spotlight on its new carburetor described described described des des- by Buick engineers as the greatest improvement in tion in a decade The 1952 line freshly restyled inside and out includes 16 body styles in four horsep horsepower ratings and four wheelbases Eight models are offered in the Special Series and four each cach in the Super and custom built custom Series The new cars vill cars will go on display in dealer showrooms Saturday Jan ii IV The new four four barrel barrel carburetor which is featured or on on the only tops the list of engineering improvements for 1952 This carburetor along with witha a change in and an increase in the compression ratio boosts the horsepower output of the Fireball-eight Fireball engine engine en en- gine ine to and improves gasoline gasoline gasoline gaso gaso- line mileage and performance throughout the entire speed range The compression ratio has been increased from 72 to 1 to 75 to 1 N Power Steering which takes most of the effort out of driving is offered as an option on the New and bigger front wheel brakes are featured I on all models I Improvements in inbody body and engine engine en gine mountings and insulation plus an even more generous usa of sound deadener make all 1952 quieter adding to passenger pass enger comfort rt We believe these improvements improve ments coupled with our new styling style ing ing- features make Buick the outstanding outstanding out out- standing car value for 1952 said Ivan L. L Wiles general manager of Buick and vice president of General Gen eral Motors wise Style-wise the 1952 Buick is new from every angle New rear real fender ornaments smartly styled in chrome and a higher arc arc rear deck lid on the Super and Road Road- master Series raise the silhouette of the rear section The new trunk lid provides seven per cent more room in the luggage compartment Rear fender ornaments also are arc featured on the Special Series A restyled grille bumper-grille combination com corn that retains that low road hugging effect characteristic of Buick styling and handsome new moldings add fresh beauty to the overa overall 1 appearance appearance ap ap- of the car Stainless Stainless steel rocker panel moldings previously featured on the only have been added to all series New high luster stainless steel wheel covers embossed with the Buick emblem in the center add adda a further touch of distinction to the 1952 line New and bigger front wheel brakes designed for greater eater reater safe ty give more braking capacity at points absorbing absorbing- the absorbing the greatest braking braking- load The width of the front brake linings on the Super and Special Series has been increased in in creased one-half one an inch to 2 inches On the the width of the lining has been in increased in creased to 2 inches and the thickness has been increased 33 per cent All brakes have full riveted linings for longer life All cars in the Super and Special Spa cial Series are powered with the high performance F v valve valve-in- head Fireball-eight Fireball engine which develops horsepower with which now has the unqualified approval of more than Buick owners continues as standard equipment on the and optional on the Super and Special Buick Eye Easy-Eye glass lass which reduces road glare is is lS offered as asan asan asan an option on all models Q Numerous changes also have been made in the interior appoint ments of the 1952 line featuring many distinctive two-tone two combinations combi nations in both leather and cloth Steering wheels in red green or blue to match the interior colors are featured on five models in the and Super Series |