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Show VISIT ANY LIVE TOWN And you will find that the merchants of the town are good advertisers. Not one of them, but every merchant of any con. sequence in the town is an advertiser. ad-vertiser. As a result of the combined advertising, the many good, well written advertisements filled with prices and good sales argument, argu-ment, there is attracted to the town, a regular host of buyers who spend their money for the merchandise the merchants of the community have to sell. A survey of the town will show that the advertising is not left to one or two merchants to bear the burden of the sales promotion, promo-tion, while a large number of free riders sit back and attempt to reap the reward of their fel. low's enterprise. Every one advertises. ' Anv community that has a group of good, live , merchants ,vho advertise with well written ads and back them up with Uhe merchandise and modem merchandising mer-chandising methods is going to grow and prosper and business will continue to get better , and better. .. . " Judicious, liberal advertising is the purest insurance against slow business and town retrogression. |