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Show '. ., ' ! HUDSON TO SPEND $1,000,000 IN NEWSPAPERS IN MARCH AND APRIL. ESSEX CHALLENGE WEEK TO FEATURE CAMPAIGN. The Hudson Motor Car Com. pany, manufacturers of Hudson and Essex cars, will spend one million dollars in newspaper advertising ad-vertising during the months of March and April, it is announced by Courtney Johnson, general sales manager of the company. Hudson, largest manufacturer of six cylinder cars in 1928, is experiencing the greatest year in its history and this extensive campaign, the largest ever undertaken un-dertaken by the company, is designed de-signed to bring about even great, er success to a sensationally, successful line. The feaure of the campaign will be a national "Essex Challenge Chal-lenge Week" which commences March 4th. During the week Essex cars will undertake every kind of test to prove theiv right to the militant "Challenger" slogan, slo-gan, says the announcement. |