Show Local Dairymen Join Sales Not Surplus Business Campaign Summit county dairy farmers will t t J Jn Jom i n their neighbors across the state and nation during the month of ot June in n supporting the dairy farmers' farmers American Dairy Associations Association's wide nation-wide program for Sales Not Surplus according to County Agent Lee Guymon Plans have already been prepared by the American Dairy Association representing representing representing dairy farmers for an expanded business action campaign of ot advertising merchandising and research to develop new now and profitable outlets for milk butter cheese and other dairy foods Busy farmers can effectively meet the challenge of ot competition for dairy mar mar- markets markets by backing their American Dairy Association County Agent Guymon said in i n praising every overt farmer for doing his share Finances for tor the ADA program comes exclusively from producing dairymen as voluntary deductions on milk or cream checks during June each year Dairy Da ry farmers In this area will participate by making voluntary contributions at the rate of one cent per pound of ot butterfat fat delivered at the dairy for tor the thirty days of ot June These funds provide for a full rull years year's wide nation-wide business program The following local dairy plants are cooperating with the farmers of this area by making June butterfat deductions for the ADA business action program Brooklawn Creamery Co Oakley County Agent Guymon explained that the Sales Sates Not Surplus campaign will be spearheaded by the ADAs ADA's June Dairy Month M merchandising event Butter Das Da's Here Again with color advertise advertise- advertisements advertisements ments In the leading national women's magazines outdoor advertising related food tood tie ins and many points of sale activities at retail stores Other dairy alry foods will receive their share of attention In the advertising and merchandising program of ot the ADA at different Intervals during the year County Agent Guymon said the business action program of the ADA is one of ot dairy farmers in partnership They fin fin- finance ance control and direct the organization and its promotional activities He fur fur- further further ther referred to it as a program of dairy farmers taking business action for tor tho the progress and prosperity of or their own business dairying Summit county Is is rapidly becoming more and more Important as a dairy county Dairymen in the county should be interested in n this publicity research and business program for tor the man who milks the cows |