Show GRi GRADUALLY DRIVING THE NAIL HOW MUCH mr merchant would you pay a special pec lal messenger to call at the majority of homes in this community and tell the members of every eiery household in a pleasant and concise uny nay just eliat int special values aou ou luite have to offer this week that Is exactly what the park record ann cnn in do for ou on at a very ery nominal cost it Is characteristic of the he spruill cities of 0 tile the united states that many nier tants cants use handbills hand bills it Is a fact lio however uever that no great national advertisers use handbills hand bills certainly during the lie past year n hen the american tobacco 0 company spent more than to i exploit lucky luck strike cigarettes this huge company cot d could have hare bought fill all tile the band ban bills needed they did not buy one it lias has been tried and proven by all vert icIng sells cells more merchandise than national advertisers that newspaper ad any other form of publicity when the modern woman sees something adi advertis ertis ed cd she knows that the merchant lins has confidence lit in his merchandise that lie could not afford to misrepresent its quality and send that misrepresentation thru the mails A handbill dropped on the lie doorstep in the lead dead of night Is not subject to uncle sams censorship the consistent advertiser aluais wins mins in the end it Is just like driving a nail by gradual taps with a hammer eventually the person who ulio keeps hitting tile the nail on the lie licad head will drive it to its destination it has aluais arnas been our desire to see all the people of palk paik city trade at home we would like to see gee our merchants prosper we stand ready and hilling filing to assist them lit in the preparation of their ad copy in hundreds of instances the people of the community would not have bought merchandise albay an ay from home had they known kaolin that it was in stock in one of our local stores the public ot of today welcomes advertising because it Is pocketbook pocket book news keep on telling them and you will keep on selling them the public doe oft know whether have it or not unless tell then drive it ill tile the nail |