Show cash prizes on another page of this issue of the park record appears an offer ol of in cash prizes for the best answers explaining pla ining the mystery of the hidden quart and launching the largest advertising ver campaign ever sponsored by continental oil company in the interest ot or V conico noco germ processed motor oil teaser announcements ot of this campaign have appeared during the past 1 etwo two days throughout the country andl and advertisement announcing the leash cash prize content Is appearing in 1569 newspapers with a combined circulation of more than the advertising in connection with this prize contest will constitute one of 0 the largest campaigns ever conducted by an oil company during a simbar period ot of time according to wesley 1 I nunn advertising manager ot of continental oil company during 1931 continental will spend considerably more than half of its entire advertising budget lor for newspaper space said mr nunn despite the general downward trend ot of business conditions throughout the early part of this year continental decided to increase its ita advertising budget the result has been that we have had a very worthwhile increase in volume ot of business this year and have definitely proved the wisdom ot going alter after business by a stronger advertising appeal during the so called depression periods the contest announced today is one in which motorists are invited to compete tor for 1 0 in cash prizes in telling how the hidden quart ot of conico ger berm in processed motor oil benefits motorists the question Is what becomes ot of the hidden bidden quart and how does this quart uart b benefit the motorist there are 2 29 9 pr prizes zes first prize being the contest closes at midnight september 28 1931 with all communications being sent to continental oil company ponca city oklahoma judges ot of the contest are dr W B bezzell president ot of the university ot of oklahoma john A hunter professor of mechanical engineering university ot of colorado and frank L martin associate dean school ot of journalism university ot of missouri |