Show BY RADFORD MO MOBLEY BL L y BUREAU special to the ilie park record washington D C october when the drought reached its crisis and began to tell so heavily on the farmer in crop and livestock losses that it developed into a national problem the federal farm board and the department ot of agriculture turned naturally tor for a means of giving direct information and quick reassurance to the farmer to that tour four year old agency the larm farm radio service although its consequences in other directions were disastrous the drought did give a break to the radio bervice in that it brought to the attention of federal agencies more forcibly than ever the importance of this branch of the department of agricultures agri cultures activities As a result it is not unlikely that the next congress will raise the n now 0 w annually for its maintenance morse salisbury however Is chuck full ol of facts to show that the farm radio service has paid tor for itself many times over during its brief existence mr salisbury took up the direction of the service two years ago where it was left off by sam pickard who became a member of the federal radio commission like pickard salisbury Is from kansas has a thorough training in agricultural economics and practical farming and loves his job salisbury says the best way to show how the larm farm radio programs now going out each day to every agricultural section of the united states are of aid to the farmer Is to cite a few examples the other day on an oklahoma sheep dealer wrote la his experience this dealer held up a contract for several thousand sheep one day when he heard the departments sheep outlook report predicting a record supply tor for next spring he bought his sheep two weeks later and saved fifteen hundred dollars A kansas housewife was going to put off until the next day a few domestic tasks incident to winters coming on she she heard m over ever the radio farm hour that it was snowing in denver she performed her duties that same day and the next day cold weather struck that pa part rt of f the state oi the these e dissimilar incidents show the I 1 s value of f the service they might be extended x into a volume according to mr I 1 r salisbury not only buyers of crops and stock but chiefly farmers themselves are aided by the market outlook charts prepared on nearly all commodities 1 in order to get them out on time the radio service uses a leased wire to send them directly to the stations and they are put on the air at once information once known only to speculators Is now laid hot at the farmers door the main program of the departments service goes on the air from eleven thirty to twelve thirty central standard time each day and an hour later eastern standard time it blankets that entire territory reaching each state and touches a number of points in the tar far west salisbury believes the popularity ot of the program Is a key to its benefit to the farmer he points with pride to the tact fact that announcers tor for the big chain which handles the farm I lour ilour snitched snatched snit ched three minutes of his time to announce an important addition to the clial chains ns program units there was no other period in the day when a complete hookup hook up reaching the fullest possible audience could be obtained this is an eloquent tribute when it Is remembered that individual sections can select the programs they want out of the chain offerings fe response to the programs Is another test he says pointing to the mall mail on his desk A single example dr W R whorton Wb orton chief of the eastern division of the federal drug administration recently offered a series of talks on how to know that foods and drugs brought into the home comply with the pure food acts following his talks he received five thousand letters for more information on how to read labels the radio service of the department of agriculture culture has two kinds of programs first Is its own offering the farm hour placed on the air each day under its own supervision this service Is used chiefly to disseminate sound and well digested economic information in an interesting te manner it also broadcasts the farm flashes consisting ot of last minute market reports in season many of which are wired to the stations from washington the department also offers a series ot of special programs to individual radio stations these are similar to information prepared for newspapers end and may or may not be used by the broadcasters some of the well known features over this tree free service are the following yo your 1 1 r I farm reporter at washington hous housekeepers e 1 chats uncle sam at your service and chats with the weather man |