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Show WHAT ADVERTISING DOES America has the best life on this earth because It has the best advertised adver-tised life, says Colonel W. O. Edens ot the Publlo Relations Commission, American Bankers Association. He goes on: "American health Is the best In the world because American people peo-ple are best Informed In the ways and habits ot health, largely through advertising. ad-vertising. America business Is the largest and most successful In the world because it uses advertising the most American business men enlarge their business institutions In proportion propor-tion as they advertise them. American Ameri-can buyers become more shrewd in spending their money In proportion as they read advertisements. "The press or the United States Is regarded by many as the most powerful power-ful of our institutions. It must be numbered with the schools and the churches as one of the trinity of most powerful creators of knowledge and patriotism. "Advertising Is what it is today largely because of the power and success suc-cess of the dally paper. Nevertheless, It Is true that the dally paper Is as successful as It Is today because ot advertising. "The banking business has been benefited ben-efited largely by advertising within the last dozen or fifteen years. Banking Bank-ing Institutions have done more advertising ad-vertising than ever before. They have Installed advertising departments which acquaint their communities with facts formerly regarded In the light of Institutional secrets. The banker publishes tacts which build up confidence In his Institution. "The result has been that millions of people who formerly would not place their money In the care of bankers, bank-ers, but who hoarded It at home, entrusted en-trusted It to friends, or Invested It In wildcat speculations, now regard the bank as the safest place In the world. Hundreds of millions of dollars have been brought from their hiding places and placed In circulation, much to the advance of America and American Institutions, In-stitutions, as well as American business. busi-ness. Newspaper advertising has done more for American banks In the last dozen years than any other single agency." |