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Show factssome Automobile Advertising is 4$ J: aufidbraggadotio."; . ' ... ; It OeSy Costs , 29 Cents a Day to "Rim This Maxwell 1 00 Miles a Week" Our recent advertisement showing in actual figures the low cost of have been from people who have no need for a big, five-passenger maintaining our big Maxwell touring car aroused greater public touring car. These ask for similar figures on our famous interest than we predicted. The results proved that we were right in Maxwell Runabout.' Here they are I We gladly show how little believing that most people want to know just how much a car it costs to operate this Maxwell. Its remarkable economy and costs to run before they buy it. We wait "with interest to see great utility for pleasure and business appeal to. thousands of if other, makers dare follow our lead and tell how much their cars people who have considered even a horse and buggy beyond cost to run. Among thousands of letters received, hundreds their means. . Thus High class Max- With this Runa- the result not only cf our eight years of experi- jTaOFO fMe well Runabout can be VllGcipCr tO IVCGp bout your radius" "ence, but reflects the BEST judgment of the ablest . run 100 miles a week .1 1 it is unlimited '. f European engineers. . fU rTimivnc at a total cost of $2.05 tnail a TlOrSe .' you can drive it ' ine ngUreS (or 5.000 miles a year . and BuPcv 100 milcs r rp . Every salesman and ' 1 for $106.40). This in- day or more. FoiT fravelmg every manufacturer who dudes total cost of gasoline, oil and grease necessary ; "When not in use " q employs salesmen should the total tire expense, including the cost of the average fd expense stops a horse is a constant care and ex- kjalCSlTlCn write for the "Economy number of punctures and one extra casing and three pense. Three horses will not do the work of this Runa- Runabout booklet, just extra inner tubes (more than usually required). -bout yet one horse costs more to keep. Consider the .. off the press. It is the r , tv r i a i, saving in time; 15 minutes a day is all that is required 'story of a compctitivetestmadeby a large New England These figures, established by Maxwell owners y h concern to delermine if its sale$mcn could do lheir vork represent an average total cost, , you run1 your own laken tQ feedf 'and harncssPa hor8c. A cheaoer by automobile than by railroad. Their car and store it on your own place. Here s -a fair Can drive the Maxwell with half an hour's practice. . report was overwhelmingly in favor.of the Maxwell sample of the letters we rccave from owners of Max- P Runabout. It was an impartial test, a test in which well runabouts: I I Every principle used in this wc did not figure. We reprim it by permission. You i, . , . . . . . . MaXWell Maxwell b found on should learn why railroad expenses were more than I have had one of you, runahouh for a f h h- h "cut in half and orders increased 300 per cent." year, and have kept an accurate record of all 0 f. uniuMLuiu 2 -. K my expenses. I was surprised to find that it only OnSirUCllOn pneed cars, hor example i cost 29 cents a day to run this Maxwell 100 A Av A Maxwell engine is 1"T ft e Pne m miles a week. My total expense for 5.000 .aOptea water cooled by the ther- We Co-Operate record of every Max- mileswas$l06.40-itcmized as follows: i 1 mo.syph0n system, the nyr 11 well sold. We make it Qasoline, 217 gallons. $43.40; oil. 20 same as the Renault, one of the costliest French cars. Willi lViaXWell our business to teach gallons. $10; onepail grease, $1.60; 3 spark We use the unit construction and three point suspen- Ownprc you how torunit. We plugs $3.00; one new spring $3 JO ; small as do foe Na ;er and Motobloc, famous English VYIlCrb a scm;.monlh. r SrttS d mzchmts The Maxwell was the Lt . ' " 8 fy magazine to . in- $39.$0. to use the metal multiple disc clutch now generally struct Maxwell owners to operate their cars cconomi- ' ' . , ' , , adopted here and abroad. catty. Of course we cannot guarantee that everyone re aL and cari!Cin ' ' . ' ynU run this Maxwell at the exact cost above stated it repairs an my carin ' jjQtlARDSON. Everyone may not thoroughly understand these is an average. Many Maxwell owners do better. There f ' MECHANICAL FACTS, but we give them to show are few who cannot afford to keep this Runabout and Fac-iimiU of thu Utter tent on request that when you buy a Maxwell, you get a car that is we want you to know what a great convenience it is. For long, hard tours this Runabout is just as adequate for two This is not just an advertisement it is news. Thousands of people passengers as our big 30 H. P. Touring Car is for five passengers will read it with interest, because they wilfleam that the Maxwell the difference is in carrying capacity only. Any hill that any car Runabout affords the cheapest transportation for will climb this car will climb. The name "Runabout" does not do two people. Many who do not keep a horse can own it justice it is a 2-passenger touring car with a speed of this Maxwell it costs so little to maintain. . ' X i 35 miles an hour. y ' . SEND COUPON FOR THESE VALUABLE BOOKS FREE rTT" S SALE OF MAXWELLS TO DATE We want to send you the "Economy Runabout Booklet," the report of the New ' '?' to jan. in. -lo J, M England concern. Also copies of our magazine "The Co-Operator" and "How to Mw&V,ioV " " " Judge an Automobile a practical treatise on motor cars; together with our latest F- ' catalog. You will find them mighty interesting. Please fill out coupon with your ' 4 I watch the FIGURES crow name and address, or if more . convenient, send a postal -just say "Mail Books" ' & o maxwell factories MAX WELLBRISC0E MOTOR CO. Newcie.md. Prove. r. i. PINE STREET, TARRYTOWN, N, Y i PwtuckM, R-1. KioRiUod Point, N.Y. UtvuU FcUnt. UtmUr$ A. U A. it, , mmm mmmm cm.. . H ; M A FT A prmf 06DEN 1 READ THE CLASS ADS TODAY |
