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Show WORKING IN THE DARK. "Manufacturing and selling goods without advertising Is like winking at a girl In tho dark. You know what you're doing, but nobody else does." This testimony of an expert advertiser, adver-tiser, Gerald Pierce, of "What to Eat" fame, Is entitled to great weight, says the Louisville Courier-Journal. It puts in concrete form the experience of one who knows. Ho does not waste any time on theories or on rhetoric, but makes his point with a directness, a force and native wit that carry conviction. con-viction. Winking in the dark Is at once unprofitable un-profitable and tantalizing; a signal that cannot be read, a message that never gets started. |