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Show p s i m mmm mm B Your Biggest Opportunity H To Save Money QI TITTQ XV" aro offering SUITS (tQi PA I JU1 1 J EXTRA PANTS I . tj) Jt.jO I O'COATS ma" ,D $3i.oo We have a few Overcoat patterns left in plaids and 0r C( plain colors made in any style at vpZu.OU UNION TAILORS WE GUARANTEE A FIT 2431 Hudson Avenue, by the Alhambra CLARENCE (CAD) CHILD, Manager I J THANKSGIVING NEEDS You will have rea-t rea-t jpP k : son to be thankful n-M. i if you add some of these things to fjlvw' your kitchen and (5 rij dining room outfit. B 0C Choppers boyle hardware co. 350 Twenty-fourth Street I WILLARD OFFERED $30,000 FOR BATTLE LOS ANGELES. Nov. 24 Jess W .I-luril, .I-luril, former heav weight champion boxer, has received an offer of $3i -000 from Charles Murray, boxing promoter of Buffalo. N. Y . to mct Fkyd Johnson in that city the latter part of January, according to Geno Doyle. Wlllard's local representati ve. Wlllard has taken the matter under ad isomcnt. Do You Want TcHy $10 or $15 j gu an VOV T. HUDciON liN CrlAKUfi (TINS WAS "WRTTTE J'.V A ViM VX) ' S "IT'S GOOD" I T was using a well-knoAvn househeld ar- Until I had said, "it's good," I did not tide when my friend came in. realize that I had been reading so much about the advantages of the machine "Why did you buy that kmdV she Jub8ently purchased. One l , ' . w arter the other those messages had gotten IA as into my mind until when asked to do so I 1 was capable of repeating them almost as "Because it's good," I told her. if I had been a salesman for the company making that article. 1.. She asked me why. Without realizing 1- what I was doing I gave her several tech- However, I realized that the printed meal reasons for the superiority of that message had not really meant so much to machine. I listed a number of its median- me as V10 rePeated appearance. Seeing , , . j tha article over and over again meant to ical advantages anad one or more verv . .v iTj uj w me that, many other women had reached special conveniences that I felt meant a (hc point where they could purchase it great deal to me. sooner than 1 and were well satisfied with Hf My reply surprised even myself T had K not realized I knew so much about it. Almost instinctively the thought took After 1 had recited my reasons to her 1 hold of me that when I saw the name of a analyzed my first answer, "it's good," product appearing again and again I and 1 found that answer typified all of could feel sure that that product was liv- the specific things I was able to recite ing up to its promise. 1 could tVel secure MA about the machine which I had as a mat- in buying it. Bij ter of fact recently purchased. If only all women would realize that It had been widely advertised and I, in whatever they buy machines or furni- Hsf as a large buyer for a household, always ture clothing or food dress goods or felt that any woman may be guided to hats jewelry or toys thej may save 1 safe and satisfactory investments for her themselves no wise expenditures b) seek- 1 own needs and the- needs of her family if ing the product which through its adver- she will but use the messages which the using and behavior after purchase com- manufacturers send to her in her newspa- pels its thousands of customers to Bayj St, per or in her magazine. "it's good." Published by The Ogden Standard-Examiner in co-operation with The American Association of Advertising Agencies l h r |