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Show ROTARY CLUB HEAR SPENCER Friendly Spirit in Stores Means Better Business, He Says 1 Before a large number of Rotariam at the luncheon In the Weber club to-day, to-day, at noon. John D. Spencer of Salt Lake, who told tho members that h" came from South i tgden. spoke on tho subject of "Playing tho Gamo." Frank M. Driggs. presided and Mlvs Mildred Ware accompanied L.y Leon J Austad sang. Mr. SpeOcer developed as the ret!- i trnl thought In his speech, the Idea that a modern business is conducted In directly Uih opposite manner to i that of the business of years ago. in Illustrating that Idea he held up) a paper triangle the area or which was rilled with circles, the circles to j represent the ariou3 department heads In any business with its direct- Ing head at the lop. He said that In former times business busi-ness Was conducted so that it would be represent''! graphically with tb" triatiKl' Standing upon its apex, illustrating il-lustrating tli" Idea that th" directing head bore all of the responsibility, j . arried the load n the whole concern, so to speak he said. POSITION KEN HRSED The modern method, ho .said, could be illustrated with tbe trianglo stand-Ing stand-Ing upon its base with the direciing , head at th- top being supported In his , endeavors by those in subordinate po-sltlons po-sltlons and dependent upon their loy- , alty. , ! He spoke of going through a local department store accompanied o one, of the managers and complimented him on the way th" business was conducted. con-ducted. He also took occasion to point ou'. that during the trip through tho store he had not heard tn merchant speax to anyone ot his employes, and he stated that he believed that possibly the merchant had done so earlier in thn day. as there seemed to oxlst In the store In question, a spirit of friend-llness friend-llness between the owners and employ- S FAMILY RELATIONSHIP II" Bald the idea that in order fori a business to succeed In this day ami .- ) i - I'Ti . ompet.li inn, then mu: -be a sort of family relatlonanlp, a family teeling existing between tn employes and the men for whom they worked. . Otherwise, he said ,lt could not b expected that the employes would be loyal to the business, would give It j tllr undivided attention, ami do all In th.ir nnwnr to further its interest. TKI TMI T BY OIjEKKS He spoke ot going into large stores in Bait Lake und being treated in such a manner by salesmen and saleswomen saleswo-men that after he came out he vow -ed be would never enter that Ktor again all of which he pointed out was unknown to tho man at the head ot the business who in all probability, was a 100 pel cent efficient business man, , , il. called upon his hearers, who, ho said, he had been told were the heads . ot various business of tabllshmenUj and Institutions In pgden, to look more ; c losely into the question of how tho j general public wa3 received in their stores by those In subordinate posl- In' speaking of advertising, he told j his hearers not to blame the- trouble lo iidvortising. that tho dollar paid ror advertising had done ion per cent or its work. If it merely brought pro-Dectlvo pro-Dectlvo customers Into the. establlsn-,. establlsn-,. t and that from then on It was up to the establishment and its employes to make the sale. He also spoke of the way the public i.b d a buelneos house by the salesmen sales-men representing the house on tho road what manner of men they wer.-and wer.-and how their acts reflected upon Ibr: business. ,. BUSINESS TFST He pointed out that many business houses lose out by falling to understand under-stand the impression created over the telephone by the telephone operators Cnin10closlng he pointed out that th acid test of salesmanship vraa "Am I the port of a man I would like to buy goods of. and If not, why not? whjen vest he said, should be applied to all I businesses |