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Show The Tire with the Wider and Thicker Tread Where Your Tire Dollar Goes H Whatever tire you buy, 30 cents H out of each dollar goes into rub- H ber tread, while 70 cents buys H sidewall, fabric or cord. I H Good business, isn't it, to give that 70 cents all the protection that is H possible? BSBsH' That's the idea of the wider and Hf thicker rubber tread of the Gates H Super-Tread Tire. Wider and thick- H j er more rubber to wear, better l protection for the costly fabric 1 more miles for your dollar. ' I si ssT'1 rHIk ,,rw BSSSSSSSSSSSSSSSSSSSSSv iMMaMSr j Comparison is the Fairest Test V BWN Cff'V' et lt by side with any car, you'll find it gives you all, in qual- VJ- fM irrespective of price and judge. iiy of material and workmanship, 1 liat's way to buy a car. See that vou can get in any car regard- . IjkJ' (tl 7QC what each has to offer' at its price css 0f pTice-and mfmiteh wore J J) 1 OO . , YV makc UP yUr mi"d' tnan vou can get in any car at the It s the only way to be sure you re 9. b. Factory getting just what you want and same price. it surely is the only way to appre- T i i l j c T J (a l mm, i "L . ri i C;n every hand the thousands ot WlM ciate how much you get in this i r j .u- Tn oi j u l - . BlG-blX owners have found in this seven-passrer Dtudehnker a( its , . , i j ks?H price of $1785. hing they considered V essential to complete motoring W And it's a test that Studebaker satisfaction. This is another w i6 eager to have you make. For re-tson why Studebaker is the when you stand this new BIG- world's largest builder of six cyl k SIX side by side vith other cars, inder cars. r MODELS AND PRICES Light-Six Special-Six Big-Six I ' 5 P.-ii.. 1W W B . 40 II P. l If l V It.. 50 H P 7 Fori.. 126' W B . 60 H. P, ' r- r (.,Kn61, ,; , Chawia $1200 Chasais $1500 V A I t Touring 1045 ToBting ............ 1475 Touting 1785 lllri-Wl n Coupe-Rd 1375 Coupe 4-pa. ) . .2150 Sedan 2700 I 'P' !rri e SccIi'n !73 Sc,Un 2350 Ii liUlllii k Mmm&m R T- mitchell company YMK 2354 Hudson Ave- ph 331 THIS IS A STUDEBAKER YEAR I j TT ! ESSEX J It Now Holds This I I Price Advantage I Essex quality quite naturally creates an ex- j pectancy of high price. Compared on every hand to costly cars it would be strange it many did not fall into that error. 1 Thus actual price comparisons give Essex true j value in sharp relief. How many of the cars in the Essex price range do you ever embrace in the same thought with it in regard to fineness, ability and distinction? 'v. H And do not the cars that you consider in the Essex quality class invariably cost hundreds of I dollars Tnore? In reaching a standard by which to understand Essex values you must consider such price contrasts, con-trasts, as well as facts bearing on ability and de-pendance. de-pendance. Such examination will convince you also of the unusual value the Essex represents. OGDEN MOTOR CAR CO. 2345-55 Hudson Ave. Ohone 430 iSjjSjgjjSJ V BSSJpSBMSMSBSMSjSPWMSBSBSSMpjSppgpgM U |