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Show January Sales Take careful inventory of your merchandise needs, for the January Sales offer rare economics. The Store's buying resource" and merchandising power are constantly increasing, new markets being searched and new, heller values being found. Efficiency Effi-ciency developed to the highest degree is demanded of our buyers. The culmination of such methods is reflected in these Sales whose force and magnitude and significance of fed every home and every individual within the shopping range of this Slore. I GREATER VALUES IN WOMEN'S APPAREL The opportunity for acquiring values as these, marks a red-letter event on the shopping calendar. Coals and Suits typical typi-cal of lite Store's high quality merchandise merchan-dise standards at these January Sale prices offer greater economies than have been possible in many pears even in specif spe-cif d sellings. SILK AND WOOL FROCKS AT INTRIGUING PRICES Remembering that every Frock in this Sale is to all intents a ijear-around garment, gar-ment, the values afforded arc the more surprising and of vastly more significant signifi-cant c to you. Silk and Yool Frocks with the vise of Paris and the sanction of our nam exacting buyers, are featured at large reductions. OUR ENTIRE STOCKS OF FABRICS ARE INCLUDED IN THIS SALE The full importance of this Fabric Safe cannot he appreciated without seeing the merchandise. Only a personal visit to the various sections can onvey the comprehensive compre-hensive variety of slocks, the thoroughly dependable quality of materials, and the price advantages which the Sale holds foi you. All yard goods are included THE SILK OFFERINGS ARE TEMPTING Soft drapable Silks of exquisite texture and colorings, charmingly adapted to car-rying car-rying the newest slim modes. The collection col-lection is infinitely varied, representing indues of compelling worth in materials suitable for frocks, lingerie, blouses, negligees, draperies and fancy work, IRRESISTIBLE FINERIES IN LACES AND EMBROIDERIES The discerning will discover in this Sale of fine Laces a multitude of treasures for the glorifying of lingerie, frocks, blouses, negligees, for deep flounces and for flowing sleeves. Scarcely less alluring are the exquisite Embroideries in every desirable width. Entire frocks, blouses, petticoats, camisoles cami-soles mag be beautifully fashioned from some that are happily low-priced. GOOD NEWS FROM THE WOOLEN SALE Just such weaves and qualities as you have been hoping to find for the new frock or suit or coat, but at loiv prices you never thought possible. Soft-textured, firmlg woven fabrics of remarkable remarka-ble beauty and serviceability. CORSETS IN THE NEWEST MODELS This is an excellent opportunity to buy the much desired extra Corset. Many of these are the very newest developments in corsetry perfected to meet the demands de-mands of the straight-line silhouette. Surgical Sur-gical elastic and other pliable models combine comfort and grace with modish-ness. modish-ness. Stout Corsets are also featured. RECORD MAKING SALE OF HANDBAGS AND PURSES More than ever, one's Handbag may eo press individuality. Seemingly, the variety va-riety is endless, and each degree more attractive at-tractive than the other. Fine, pliable leather, soft suede. BRASSIERES, TAILORED AND FANCY .1 uncommonly nice collection, specially assembled for the January Sale. Clever ivork among the buyers makes possible these exceptional values and thai is an-aother an-aother advantage , many of them are new. neat little plain tailored Brassieres and fancy, lace-trimmed models. Several attractive at-tractive styles. BLANKETS WARM AND WOOLY At Prices Thai Would Be Considered "Special" in Comparison With Present Cost ft is with pleasure that we submit these assortments so proficient to meet the needs of housewives. To our keen foresight fore-sight and watchfulness of market conditions condi-tions which prompted us to place large advance orders is their completeness due. We have secured the finest qualities of wool and wool nap blankets in the desired de-sired sizes, patterns and colors and are prepared to offer them to you at prices that would be impossible to merchants less alert. OLD TIME VALUES IN SILK HOSE Reminders of the good old shopping days before the war, are everywhere evident m the January Sales of Silk Hosiery, indications in-dications that the period of skimpy lengths and uncertain qualities has passed. The wonderful values now available avail-able tell their own delightful story all shades, all sizes, several weights but Sales prices continue for a limited time only and speedy selling is the answer. EXTRA VALUES IN THIS KNIT UNDERWEAR SALE The well-fitting snugness of these Knitted Undergarments is grateful protection against Winter winds. Cut and finished with smart precision, they are welcome members of the fashionable wardrobe. Interestingly low-priced for the January Sale. A MIGHTY CLEAN-UP OF LOW FOOTWEAR We have just one thought in mind when we launch this season-end clearance and that is to "clean house" and clean thor- , oughly from one section of the shoe de- ) partment to the other not to have one pair of low shoes left on our shelves if a last notch price will move it out. In this sale you'll have the chance to buy low shoes at prices that will amaze you you will be able to get the best quality footwear for a price that is a haiis breadth from cost. 1 Every pair of our low shoes, whether T built for woman or child, embraces all of I the good shoe essentials style, quality, comfort, fit and service. t THE VALUE OF GOOD SERVICE I We value it from those with whom we 1 trade and are firmly convinced that good service should be the true guiding spirit of a store such as this. j To that end we will strive to have our friends and customers think of this store as one where good service is ever above the desire for one's patronage from the mere dollar and cents value of it. I BURT'S |