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Show : . 1 WINDOWS AND SHOWCASES A friend of ours once said: "I do not use newspaper advertising; I advertise through our windows." Window advertising is good advertising, showcase advertising is good advertising. The window advertises to the passerby. The showcase to those actually in the store. But your newspaper advertising carries descriptions of your merchandise right into the homes in the city. In orther words, it carries your WINDOWS and your SHOWCASES SHOW-CASES to the buyers.' It reaches thousands where the actual displays are seen by the j twenties and thirties. , Newspaper advertising magnifies multiplies- -the selling power of your windows. I believe you'll agree that our friend was short sighted l ie has never THOUGHT OUT THE MATTER , i |