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Show i : : ' '- - ; i Girl Pioneer in Air Advertising Foresees Crowded Highway of Sky . . i I i i NKW YOKK "Much '.oo small to I be in buflneas, and much too couragi 'ou to be out" Is the description that (has been applied to Helen McLean . Taft, advertising Tyohiar. "liariiiR' aluno fount in the idver-'i'ing idver-'i'ing business. " ahe says site has dls-covered dls-covered ' io I thOUKhi '-I tu- newest 'medium, tht' air snd the l.iti i in r j tion. the alt plan 4 ) I I. DROP S MI'l l S I'orthwith she decided lo start an a ir-can'. aslng .mil display campaign which would threaten to dtalocaa all old-fashioned methods oi attracting the public eye. In the ffral place ;-he would "snow" the ground with pamphlets pamph-lets ami samples Helen McLean Taft went to a certain cer-tain ;rg wholesale grocery concerto and put It up to them In this waj "'The nios' bohvliiclng thlnK 80 far I In I ho history of the world has been th.n things which people nave dls ov-eied ov-eied when raiding tlieir eyes from the' ground. A belief and conviction arc never arrived at unless the person has first looked a lit ' N- upw ard so It j stands to reason that if the many millions mil-lions of people who are now looking! Into '.he air should suddenl I'.uv oniv BO-and-ao'a brand of milk,' thej would bp pretty likely t.j remember the event "Now 1 want you to gne mo sa Triples Tri-ples of your Roods, and 1 shall deliver them at ail stopping off stations rive me ieeiraj and i will mailt adver-slng adver-slng take n forward Mop which it( uiu neVer have to retrace ' The) gnr- her the leeway and the Vimples. nnd she made a trip Stopping t J?ridReport. Ncwwcalth and the Boston Commonwealth Pier She made Lh article famous so now she has Inline,! an entirely urw sort of career t i ll RE RIGHU I shall leave New York, every Pat-J yrday by air -I shall deal with the, propostlon not from the standpoint of the earth, bul from the Standpoint of( , ihe air. Air methods must be differed from land methods. i shall have floating exhibitions. 1 mean by this, that the planet Of the airship will be utllir.ed as exhibition space for posters J advertising the iat"st modes, household house-hold iroods. Jewelry, i-ii . i siiaii have Mfferen; colored lleht streamers lo attract attention pamphlets to dro'p over cities, cargoes samples. I Bhall In the end. perhaps iiave an air press, that is. .in ail vert lslii? petlodll ll hlch shall be distributed from ;,,r .i i r alone, and the orders coming ln: I 1 Helen IfcLcan I i nnd licr pilot, ii trrj Rogi i pn p irlug to leave Vt l'ork for Hqston on nu avcjrtUabjrolr Irtp, fvum Its distribution, Bhiall be filled bycrowded highway of the sky look out ' I the air route. I see lo the future tifor It." |